Cascade Insights

B2B Messaging: It’s Harder Than B2C – B2B Marketing Article

Business to Business (B2B) messaging is more intellectually stimulating and harder to create than Business to Consumer (B2C) messaging. B2B messaging is harder to test as well, which is why the use of solid research methods is critical. These challenges exist for one simple reason: B2B sales are more complex. Consequently, this complexity leaves B2B marketers with a heavy burden, one that can only be lightened with solid customer insights. B2B Buying Happens By Committee With B2C sales, a marketer…

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B2B Revealed Podcast | Going Beyond Brexit – B2B Marketing Article

In this episode, we discuss how Brexit will impact the world of B2B with Martina Bozadzhieva, market research Europe expert at DuckerFrontier. Bozadzhieva’s expertise comes from direct experience navigating business dynamics in the turbulent European market. You’ll definitely want to listen if you do business in the UK, France, or Germany. In This Episode: Current business trends and challenges in the UK. The companies set to benefit the most with a “hard” Brexit. Unique EU regulations that impact B2B businesses.…

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Is Your Sales Team Set Up To Succeed? – B2B Marketing Article

Improving win rates is within your control. After many B2B win-loss analysis research projects, we have found that simple adjustments can make a huge difference to the effectiveness of your sales team. Largely, it comes down to ensuring your sales team has the time, tools, and training to do their jobs. Sadly, this is all too rare in the world of B2B tech. We recently hosted four B2B sales experts on the B2B Revealed Podcast to learn what B2B sales…

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