You have just sent your promotional newsletter to your subscriber list. There’s only an 18% chance that it will ever be opened. Actually, the open rate is often even lower. In the meantime, an automated order confirmation email is on average opened by 50% of all recipients. See what you’re missing? Looks like you need to revise your strategy. 1. What Is A Transactional Email? Transactional emails are email notifications based on customers’ or leads’ behavior and sent to the…