As many marketers know, cart abandonment is a real problem. According to industry reports, over 75% of carts were abandoned by customers in 2018. In an attempt to squash this phenomenon, marketers have turned to email to help recover abandoned sales. For the most part, it is working too. 46% of people who receive abandonment emails open them and 13% of them click within the email causing a spike in email ROI. In this article, we will outline the best…