Campaigns

23 Ways to Tag and Segment Your Subscribers in AWeber – Email Marketing Article

Increase your open and click rates with these segmentation ideas. By Brandon Olson February 14, 2020 The days of one-size-fits-all email marketing are long gone. To get better results, you need to send targeted, personalized emails. By delivering hyper-relevant content to those who are most interested in it, your subscribers will open, click, and purchase more. In this post, you’ll learn how to use tags to create more targeted segments (or groups) of subscribers and increase your engagement. What are…

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How to Use Emotional Triggers Effectively in Email Campaigns – Email Marketing Article

Have you ever crafted what you thought was perfect marketing email, only to be disappointed when it didn’t perform well? It can be frustrating to troubleshoot your process and figure out where you went wrong. Let’s say you’re already working with an appropriately segmented and healthy distribution list. You even have automated customer journeys and other workflows set up to keep your subscribers engaged. You make sure that you’re including all the essential parts of an email in every campaign…

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Valentine’s Day Email Marketing Tips and Tricks – Email Marketing Article

In 2019, Valentine’s Day spending raked in over $20.7 billion in revenue.[1] While fewer people are celebrating Valentine’s Day[2], spending continues to grow year over year, and this year looks to be no different. Since Valentine’s Day can be a polarizing holiday, it’s important to use this holiday, where it makes sense to connect your subscribers to your brand. If you plan on creating a Valentine’s Day campaign this year, here are three things that you should keep in mind.…

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5 Email Marketing Predictions for 2020 – Email Marketing Article

Well, we’ve officially said goodbye to the last decade and entered a new one. As you wind down after what must have been a wild holiday season, it’s time to turn your attention to what’s to come this year. We’ve put our heads together and come up with our top 5 email marketing predictions for 2020. Email Marketing Prediction 1 The Year of User Generated Content User Generated Content (UGC) is any type of content created by your customers. User…

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Lifecycle Marketing Deep Dive: Win Back Campaigns – Email Marketing Article

Email marketing databases naturally degrade at a rate of about 22.5% a year. While the answer to the problem seems like it would be finding more customers, that’s only half the answer.  New customers are expensive, costing 4-10x more than retaining an existing customer. While any viable business will need to attract new customers, they should also focus on keeping existing customers coming back again and again. A win back campaign is a fantastic way to help re-engage wayward customers…

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WC3 Blog Lifecycle Marketing Deep Dive: Replenishment – Email Marketing Article

If you’re a business with consumable or subscription-based services, a replenishment campaign can be the difference between disappointing results and a happy, engaged customer base. A well-timed, relevant replenishment campaign can help you drive sales, including cross- and up-sells, as well as boost buy-in to your subscription service. What is a Replenishment Campaign? A replenishment campaign is an email, or series of emails, aimed at reminding customers who purchase consumable goods that their product is about to run out. The…

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Lifecycle Marketing Deep Dive: Post Purchase Series – Email Marketing Article

Congrats! Someone has purchased from your site. So now what happens? While many people think the job of marketing is to get someone to buy from your site, the real goal of marketing is to bring them back to purchase from you again and again. The ultimate goal: create a sustainable pipeline of happy, healthy customers who purchase from you on a frequent basis ensuring a viable business model. After all, finding new customers is expensive and time–consuming. Bottom line,…

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Lifecycle Marketing Deep Dive: Welcome Series – Email Marketing Article

The Welcome Series. One of the most underrated but highest performing email series a business can implement. A welcome series is a great way to ensure you are creating lifelong brand enthusiasts from the start. If you’re not currently employing a welcome series, that’s ok. This type of low-hanging fruit can be put into action any time of the year. In this article we’ll take a look at what you need to create a high-performing welcome series.   Let’s Start with…

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5 quick tips to prepare your emails for the holidays – Email Marketing Article

With the Holidays Just Around the Corner, You Should Have Your Email Campaigns Nailed Down and the Creative in the Works. If you haven’t started panning yet, no need to panic, but get started ASAP!   As the inbox becomes increasingly crowded, be sure your promotion stands out. What should you be sure you’re doing with your holiday emails to help you stand out in the crowd?  1. Personalization In the digital world where everything feels automated, adding a personal touch to…

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Halloween Email Trends for 2019 – Email Marketing Article

Trend 4: Self-Care The wellness industry is on fire these days. Just because Halloween parties usually mean eating candy and drinking too much witches brew doesn’t mean wellness companies can’t get in on the action. MindBody created an email that focuses on how you can recover from Halloween, including things like places to work out, your post-Halloween skincare routine (hello ridiculous amounts of makeup), and other tricks.    Find Ways to Be Helpful to Your Customers During Halloween Regardless of…

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