C-Suite Topics

Why A B2B Account-Based Marketing (ABM) Strategy Must Be A Priority – B2B Marketing Article

Let’s face it, marketing resources—whether part of a large or small team—only have a certain amount of bandwidth each month to build or strengthen their brands, generate leads or demand, enhance their customer experiences, or to reach all of these goals. For many, the ultimate goal is to help increase/improve opportunity engagement throughout their funnels or pipelines. Unfortunately, to achieve these goals, marketers often have to adjust, adapt, and accelerate their marketing strategies and plans. Reaching the right buyers (especially…

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