Millennials are getting older. This means college enrollment marketers should be shifting their focus toward Generation Z. If your enrollment team does not already have an email address list for this generation, it should. This generation makes up around 24% of the US population, more than Millennials, Gen X and Baby Boomers combined. They also have an estimated $3 trillion in purchasing power. This makes them prime targets for higher education enrollment marketers. Born between 1997 and 2012, Generation Z…