Business

Rune raises $2 million to use AI to find friends for mobile gamers – Marketing Article

Rune has raised $2 million in funding in its effort to use artificial intelligence to help find friends for mobile gamers. Rune is a Y Combinator accelerator grad, and it was built by two doctoral students who dropped out of the Massachusetts Institute of Technology: Sanjay Guruprasad and Bjarke Felbo. They started their company by asking a simple question: Can AI find you friends? Users have spent more than 50,000 hours talking on voice chat and gaming with friends they…

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10 Ways to Improve Your Business Text Message Writing – Mobile Marketing Article

Crafting a strong message is a lot harder than it looks. Even for experienced text messengers, the ones that grew up with a phone in their hand, struggle to text. But text message writing is a skill like any other, and with enough practice and repetition, you too can become an expert. Here are a few ways you can improve your business text message writing. 1. KISS – Keep it Simple and Straightforward Did you know the KISS principle was…

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(Post 3) A deeper dive into effective late-stage marketing and sales – B2B Marketing Article

First, let’s recap the six stages of the customer decision journey and simplify things a bit. The first five stages lead you to an exchange, a closed deal. How to simplify those five steps? Focus on the four conversion points. The first conversion point is helping a person move from being unaware to thinking about a change.

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How to optimize your online presence – Mobile Marketing Article

by Will Corry on August 27, 2019 in Business, Digital Marketing, Ecommerce, Latest News, Lead Article, Mobile/Tablet, News you can use, Nuggets, Online Advertising, Online Video, Search Marketing, Small Business, Startups If there’s one thing you should focus on right now as an entrepreneur, it’s knowing how to position your business front and center. To do that would mean letting people know that you exist and that you have a suite of products or services that could help with whatever…

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How to Bridge Online and Offline Shopping with Text Messaging – Mobile Marketing Article

It’s no secret that eCommerce has impacted consumer shopping habits. Brands must reach customers online now in order to stay competitive. That’s not to say brick-and-mortar shopping is dead. Brick-and-mortar stores actually continue to account for 90% of annual sales. Thus, retailers should focus on ways to bridge online and offline shopping to maximize their revenue. The following points will help you better understand how text messaging can assist your brand to achieve this goal. To bring the digital and…

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Webpower adds the personalization of real time videos for email marketing – Email Marketing Article

Viewed, a Spanish technology company specializing in data driven personalized video for email marketing, with unlimited real time production capacity, has signed a collaboration agreement with the Dutch company Webpower. Webpower, which has subsidiaries in Spain, Germany, Sweden, China and Singapore, specializes in email marketing, marketing automation and consulting services for companies that develop relationship marketing strategies with their customers, and want to improve their results. Email marketing, far from disappearing as some digital marketing professionals predicted a few years…

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Webpower adds the personalization of real time videos for email marketing – Email Marketing Article

Viewed, a Spanish technology company specializing in data driven personalized video for email marketing, with unlimited real time production capacity, has signed a collaboration agreement with the Dutch company Webpower. Webpower, which has subsidiaries in Spain, Germany, Sweden, China and Singapore, specializes in email marketing, marketing automation and consulting services for companies that develop relationship marketing strategies with their customers, and want to improve their results. Email marketing, far from disappearing as some digital marketing professionals predicted a few years…

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Why marketing fails and what to do about it – B2B Marketing Article

Eleanor, a key marketing executive at a middle-market company in the Southeast, sat at her desk and studied the numbers. Over the past few years, pressure had been ramping up, and leadership team meetings were an hour of the week that she dreaded. More questions, more demands for answers, more weight on her shoulders. The pressure to produce the revenue that the company needed to hit its quarterly number was unrelenting.

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Facebook promises new Portal devices this fall – Marketing Article

Facebook’s Portal division will introduce multiple new devices this fall, Facebook VP of AR/VR Andrew Bosworth said at the Code conference in Phoenix, Arizona. CNBC first reported the news and a company spokesperson that VentureBeat followed up with declined to provide more details. Portal and Portal+ devices for Facebook Messenger video calls and conversations with Amazon AI assistant Alexa made their debut in October 2018 with 15- and 10-inch screens. Alongside the devices, Facebook created the Portal unit as part…

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