Business

Marketing Heroes: A q&a with Email Expert Kate Barrett – Email Marketing Article

We spoke with Kate Barrett one of our Marketing Heroes. Kate is an IDM tutor and the founder of eFocus Marketing, providing specialist email marketing consultancy, management and training services to companies around the world. Please introduce yourself Hi, I’m Kate Barrett and I’m the founder of eFocus Marketing. I’ve been lucky enough to work in marketing and more specifically, email marketing, for over 13 years’ now for a variety of clients around the world, big and small; including Nissan, Marks & Spencer, Argos,…

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A Detailed Guide on How to Start and Scale an App Business – Marketing Article

The mobile app market is growing constantly. According to App Annie, the app store revenues will surpass $101 billion by 2020. Statista stated that 252.2 mobile apps will be downloaded by 2022, which is higher than in 2017. With these numbers, there will be more growth. Image Source: Rainnews Considering this, many startup aspirants are willing to start an app business, but they don’t know where to begin. To give an answer and help those wanna-be entrepreneurs, I have created…

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Facebook will no longer use 2FA phone numbers for friend suggestions – Marketing Article

(Reuters) — Facebook will no longer feed user phone numbers provided to it for two-factor authentication into its “people you may know” feature, as part of a wide-ranging overhaul of its privacy practices, the company told Reuters. Revelations last year that Facebook was using personal data obtained for two-factor authentication to serve advertisements enraged privacy advocates, who called the practice deceptive and said it eroded trust in an essential digital security tool. It had already stopped allowing those phone numbers…

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Marketing Heroes: A q&a with Yifei Chai – Email Marketing Article

Yifei Chai is most definitely a Marketing Hero. His work focuses on innovation, creative thinking and especially any type of experiential execution that triggers human emotion. We are really excited to have interviewed Yifei to bring you a little insight into the wonderful mind of this great innovative creator…. Please introduce yourself Hi my name is Yifei Chai, ECD at UNIT9 Please tell us about your business UNIT9 is an Advertising Production Company, who recently won AdAge production company of…

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Google Analytics Metrics | Inbound Marketing – Marketing Article

As website design and inbound marketing specialists in Melbourne, our job is to make the internet and digital market place a simpler and more effective space for you to do business. With that in mind, let’s tackle a subject that not many business owners know about – Google Analytics – and why it’s pretty essential to your digital marketing efforts. What is Google Analytics? Google wants businesses to be online and they want to help businesses reach their customers because…

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Pure360 unveils new marketing platform and fresh visual identity – Email Marketing Article

An updated visual identity for Pure360 marks the launch of its new, integrated AI platform and proposition  London 6th November 2019: Marketing technology company Pure360 has announced the launch of its new all-in-one AI marketing platform, which provides marketers with a wider range of integrated, flexible and scalable marketing technology solutions that support the whole customer lifecycle. In addition to the launch of the new platform, Pure360 is also unveiling a brand-new look  based on its design values of simplicity…

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Text Messaging Tips to Pump Your Black Friday Sales – Mobile Marketing Article

As any retailer knows, holiday sales are essential to their success with 30-40% of sales 30-40% of sales taking place during that time. And Black Friday is the kick-off to holiday season: so, businesses with smart Black Friday marketing strategies can get a head-start on seasonal sales. A well-planned holiday text messaging campaign can help put them in the black. Text messaging is a great way to let shoppers know about deals and promotions on the device that they’ll be…

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