Business

What Is SMS Marketing, and Why Does Your Business Need It? – Mobile Marketing Article

SMS marketing has been around for well over a decade and is only growing as a marketing channel. This is because of several unique benefits and uses. Besides promoting your brand, text message marketing can help your customers and improve your internal messaging. This article will cover what SMS marketing is, how text message marketing works, and why businesses from a wide range of industries are taking advantage of this technology. What Is SMS Marketing? SMS marketing means using text…

Read More

Onward and Upward with Effective Email Marketing | Email Marketing – Marketing Article

At Digital Freak, we’ve always stood by email marketing – the oldest and still one of the most rewarding and functional ways to connect with customers. This medium has really come to the fore during the COVID-19 pandemic, providing an effective way to share important information in a regular, readable and enticing format. In fact, according to HubSpot, emails are up by more than 44%! Here’s are some great tips from our digital marketing agency on how your business can…

Read More

Disney’s streaming chief Kevin Mayer leaves to become TikTok CEO – Marketing Article

(Reuters) — Walt Disney’s top streaming executive, Kevin Mayer, will leave the entertainment and theme park giant to become CEO of TikTok, the popular video app owned by China’s ByteDance, the companies said on Monday. Mayer led the successful launch of the Disney+ streaming service in November, but in February he was passed over for the role of Disney’s new CEO. Mayer’s appointment will be effective June 1, when he will also become chief operating officer of ByteDance, the Chinese…

Read More

Importance of CRM in digital marketing – Mobile Marketing Article

by Will Corry on May 15, 2020 in Business, Digital Marketing, Lead Article, Marketing, Mobile/Tablet, News you can use, Nuggets, Search Marketing Digital marketing is crucial in this day and age. The majority of people own some type of device, either cell phone, tablet, or computer that they use to either shop, or to research things they want, need, or have an interest in. CRM is customer relations management, and how well your company manages its customer relations will determine…

Read More

Custom Wedding Box Packaging: Why it’s Rising in Australia? – Marketing Article

Australia is a country where values and traditions are given high importance. Family life is also very organized, and you will spot happy families residing in almost every home in Australia. Weddings are celebrated with zeal and passion in Australia, and the couple that is getting married makes sure to arrange a memorable wedding party. When we talk about celebrations and especially a wedding party we cannot forget to mention cakes. A wedding cake is a must item in a…

Read More

3 awesome examples of personalisation in B2B ecommerce – Email Marketing Article

The need for B2B retail to turn to ecommerce is even more essential post COVID-19. To ensure that ecommerce is a relevant experience for customers and to generate more revenue, B2B ecommerce must look to implement personalisation tactics. Here are some of our top picks of B2B eCommerce businesses that are doing personalisation well. Staples Staples truly understands website personalisation. When visiting their website, you are greeted by a personalised landing page pop up. Tailored to your behaviour on their…

Read More

Facebook launches Messenger Rooms, group calls for up to 50 people with no time limit – Marketing Article

As a part of its effort to address the social paradigms emerging from the ongoing coronavirus pandemic, Facebook today announced new features heading to Messenger, Portal, Facebook Live, Instagram, and Facebook Dating that aim to make it easier to connect with close friends, followers, and significant others. Perhaps the most notable is Messenger Rooms, which creates joinable group video calls on Facebook and Facebook Messenger. Hosts can invite anyone to join — even if they don’t have a Facebook account…

Read More

Marketing Heroes: A q&a with Mark Wiglesworth – Email Marketing Article

We take a look inside the business to highlight some of the marketing heroes that work together with clients to ensure they achieve the best results. Mark has recently joined us from brand side and brings a huge wealth of expertise and insights to Pure360. Read on to find out why Mark champions intelligent personalisation, gets inspired by a shorts brand and thinks brand usefulness amid COVID-19 might win more business in the long run. 1.) Please introduce yourself My…

Read More