Business

How to Bridge Online and Offline Shopping with Text Messaging – Mobile Marketing Article

It’s no secret that eCommerce has impacted consumer shopping habits. Brands must reach customers online now in order to stay competitive. That’s not to say brick-and-mortar shopping is dead. Brick-and-mortar stores actually continue to account for 90% of annual sales. Thus, retailers should focus on ways to bridge online and offline shopping to maximize their revenue. The following points will help you better understand how text messaging can assist your brand to achieve this goal. To bring the digital and…

Read More

Webpower adds the personalization of real time videos for email marketing – Email Marketing Article

Viewed, a Spanish technology company specializing in data driven personalized video for email marketing, with unlimited real time production capacity, has signed a collaboration agreement with the Dutch company Webpower. Webpower, which has subsidiaries in Spain, Germany, Sweden, China and Singapore, specializes in email marketing, marketing automation and consulting services for companies that develop relationship marketing strategies with their customers, and want to improve their results. Email marketing, far from disappearing as some digital marketing professionals predicted a few years…

Read More

Why marketing fails and what to do about it – B2B Marketing Article

Eleanor, a key marketing executive at a middle-market company in the Southeast, sat at her desk and studied the numbers. Over the past few years, pressure had been ramping up, and leadership team meetings were an hour of the week that she dreaded. More questions, more demands for answers, more weight on her shoulders. The pressure to produce the revenue that the company needed to hit its quarterly number was unrelenting.

Read More

Facebook promises new Portal devices this fall – Marketing Article

Facebook’s Portal division will introduce multiple new devices this fall, Facebook VP of AR/VR Andrew Bosworth said at the Code conference in Phoenix, Arizona. CNBC first reported the news and a company spokesperson that VentureBeat followed up with declined to provide more details. Portal and Portal+ devices for Facebook Messenger video calls and conversations with Amazon AI assistant Alexa made their debut in October 2018 with 15- and 10-inch screens. Alongside the devices, Facebook created the Portal unit as part…

Read More

2019 Marketing Trends You Need to Know – Mobile Marketing Article

Consumer preference is always changing and so are the ways to communicate. Channels, such as text marketing and influencers are becoming more important. We can expect this trend to continue throughout this year. We’re already four months into 2019. However, it’s not too late to try out new marketing strategies for your business. That’s why we’ve put together a list of five of the most important marketing trends this year. Try these ideas out for yourself. By doing so, you’ll…

Read More

WTF is a Blockchain Phone? Should I Get One? – Marketing Article

Photo Credit: Pixabay If you’ve been paying attention to recent phone and technology news, you’ve likely read at least a few pieces about up-and-coming blockchain phones that are set to be released as part of Samsung and other major player’s latest waves in smartphones. But what are blockchain phones? And do you need to get one? Let’s take a closer look at what a blockchain phone actually is and whether or not you should add one to your inventory. What…

Read More

DMA becomes the Data & Marketing Association – Mobile Marketing Article

by Tim Bond on May 21, 2019 in Best advertising story, Business, Digital Marketing, Ecommerce, Email Marketing, Latest News, Lead Article, Mobile/Tablet, News you can use, Nuggets, Online Video Today the DMA launches its new brand, incorporating learning, talent and membership divisions under a single entity and a new name – the Data & Marketing Association. The rebrand is part of the DMA’s ongoing mission to be the most customer-focused business community and the leading voice for intelligent marketing. The…

Read More

7 Steps to Build Your Brand Image from Zero to Hero – B2B Marketing Article

Poor branding can sometimes be worse than having no brand at all. That’s why if you want to succeed in any industry, then it’s important that not only you create a unique brand but also work on its image on a consistent basis so that it becomes associated with positive attributes like reliance and trust. The following are 7 steps that you can take in this endeavor: Develop a Professional Website There is no dearth of top-notch website builders that…

Read More