business to business

Do I really need a blog? – BBN – B2B Marketing Article

Did you know that almost 50% of buyers read 3 to 5 pieces of content before reaching out to you and consider a purchase?That’s right, because today, you can access a plethora of good content with the simple click of a button. Whatever question you have, how specific or complex it might be, type it into Google and you get a huge number of companies ready to help you with answers and good advice. But how will they find you…

Read More

5 Proven interactive content types that boost lead generation – BBN – B2B Marketing Article

Today, content marketing is a strategic marketing approach that many B2B companies use. But if so many are doing it, how can you differentiate yourself? By using interactive content. Here are three reasons why: The average attention span has shrunk to 8 seconds. Your competitors are already building quality content of their own. It’s a great conversation platform for gathering insights. Ok, there are more than three reasons. But I hope these three reasons are enough to convince you. Your customers…

Read More

Marketing is an asset, not an expense. · at Industrial B2B Marketing Blog – B2B Marketing Article

Marketing is an asset, not an expense. · at Industrial B2B Marketing Blog tweet Get a Monthly Email Digest Subscribe for a monthly digest of issues affecting industrial marketing, along with strategies and tips, for industrial marketers in today’s environment. This is only a snippet of a B2B Marketing Article written by Gail Moch Source link

Read More

Industrial Digital Marketing Experts Manage More Than Just Your Website · at Industrial B2B Marketing Blog – B2B Marketing Article

Industrial Digital Marketing Experts Manage More Than Just Your Website · at Industrial B2B Marketing Blog tweet Get a Monthly Email Digest Subscribe for a monthly digest of issues affecting industrial marketing, along with strategies and tips, for industrial marketers in today’s environment. This is only a snippet of a B2B Marketing Article written by Gail Moch Source link

Read More

Effective messaging that’s relevant to your audience. – BBN – B2B Marketing Article

When engaging in conversations that are meant to be persuasive or to influence your listener’s actions (for example, a sales pitch, an email campaign, or a call to action), your goal should be that your listener both receives and retains your message. The first step in achieving this is to tell them what they need or want to hear, not simply what you want to say. This is also true, and fundamentally more urgent, in a crisis communications situation. It’s human nature…

Read More

How to make a brand an astoundingly valued asset – BBN – B2B Marketing Article

What makes a brand? Sounds like an existential question, doesn’t it? Only it isn’t. On face value, you’d say a brand is a “product manufactured by a specific company under a particular name” if you go by the Dictionary.  Dig a little deeper, and you know branding is beyond creating just an identity mark. It’s about how the world perceives your company and what it stands for. But often times, brands fail the test of time, or there’s a mismatch…

Read More

Are you prepared to take your brand global? – BBN – B2B Marketing Article

A company’s brand is an asset to manage and leverage. The rewards for successful brand management can be great: It can address important customer needs, build a sustainable emotional connection with customers, leverage an organisation’s strengths, develop a competitive advantage through differentiation, and inspire and help mobilise workers. Managing a company’s brand on a global scale provides the same benefits, but also consistency and clarity in brand identity across the differing characteristics and demographics of the marketplace. These rewards are…

Read More

How Much Should B2B Companies Budget For Marketing? · at Industrial B2B Marketing Blog – B2B Marketing Article

While budgeting can feel tedious and confusing, it’s a vital part of effectively running a business. As you sit in front of your computer, an empty Excel spreadsheet filling your screen; it’s understandable to want to throw any old number into the “Marketing” bucket. But, resist that urge.  This blog will explore how much B2B companies should be investing in their marketing and will hopefully help you to produce a far more effective forecast of marketing spending in the upcoming…

Read More

How To Get More From B2B Media Advertising · at Industrial B2B Marketing Blog – B2B Marketing Article

This year, close to 220 billion US dollars will have been spent on media advertising in the USA alone. (Statista, 2018). With all that money being spent, you want to make sure you’re getting as much as you can from your B2B media advertising. This article will outline some simple ways that you can make sure you’re getting the most leads possible from your advertising spend. Go Where Your Target Market Is Advertising in a media publication can be an…

Read More