business strategy

B2B Reads: Competitive Differentiators, Marketing Mediocrity, and the Science of Signaling – B2B Marketing Article

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 6 Ways That Emerging Technology Is Disrupting Business StrategyA look at how things like AI, data analytics, and the Internet of Things have affected business strategy today. Thanks for your insight, Danielle Kost. Using the…

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Are you prepared to take your brand global? – BBN – B2B Marketing Article

A company’s brand is an asset to manage and leverage. The rewards for successful brand management can be great: It can address important customer needs, build a sustainable emotional connection with customers, leverage an organisation’s strengths, develop a competitive advantage through differentiation, and inspire and help mobilise workers. Managing a company’s brand on a global scale provides the same benefits, but also consistency and clarity in brand identity across the differing characteristics and demographics of the marketplace. These rewards are…

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