Business Marketing

Where Should Your Agency Focus Your New Biz Efforts In 2020? – B2B Marketing Article

This week RSW/US released its New Year Outlook 2020 Survey Report and based on the content, I think smaller, independent and/or specialist agencies will need to step up their biz dev game and learn to Sell Greatly this year or get left behind. Let’s talk about why. Clients Plan To Shrink Their Agency Rosters Charts from RSW/US New Year Outlook 2020 Survey Report According to the RSW/US report, companies that used to carry 5-6 agencies or more are finding it…

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One year on from GDPR and how it has affected businesses – Mobile Marketing Article

It felt like only yesterday that the GDPR apocalypse had hit and businesses were running around like headless chickens, scared that if they sent an email or SMS message they would be hit with a 20 million pound fine. We now know that isn’t the case and even just a few months after GDPR, businesses needn’t have worried so much and they just needed to “keep calm and carry on sending”. In fact, now the fallout from GDPR has settled…

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