business management

3 ways to double your email list and boost sales with email partnerships – Marketing Article

Want an easy way to grow your email list and boost sales? Partner with non-competing businesses and organizations that share your customer base. When you partner with other business to promote one another’s email newsletters, products and services, you can: Earn instant trust. Their audience will trust them when they recommend you, and vice versa. Double or triple your reach. If your mailing lists are round the same size, you can reach twice as many prospective customers. Partner with a…

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The Culture Shock – Data as the New Oil – B2B Marketing Article

Posted on 31st October 2018 by Fiona Buckley You can’t go a day without seeing a story about data. Whether it’s a company misusing data, legislation about data, or how much your personal data is worth, these little chunks of information are big news and big business. You’ve also probably heard that ‘data is the new oil’, and there’s certainly a lot of money to be made from it. But there’s more to it than that. Like oil, when it’s…

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