Business Development

Closing the Bigger Deals In Global Markets – B2B Marketing Article

Do your product and overall global marketing strategy target the bigger deals? If so, you need to effectively prepare for Enterprise sales. We are happy to invite you to our next event – Closing the Bigger Deals In Global Markets – to be held on March 18, 2020 at 8:50 AM at Oracle, 18 Aharon Bart St., Entrance B, 6th floor, Petah Tikva. ————————————————————————————————————————— Our meetup will arm you with new tools, insights and tips that will upgrade your readiness for…

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Software Enterprise Sales – Tips for Successful Preparation – B2B Marketing Article

Enterprise sales One cornerstone of a marketing strategy is defining the target customers. Determining the target customers affects the characteristics of the sales process and therefore also the preparation for Enterprise sales. Does only the size of the customer determine the nature of the sale? Defining general sales as B2B, namely sales to other businesses and organizations, is usually too broad and not focused enough. There are a number of parameters that can be used to define the targeted customers, which help us…

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Where Should Your Agency Focus Your New Biz Efforts In 2020? – B2B Marketing Article

This week RSW/US released its New Year Outlook 2020 Survey Report and based on the content, I think smaller, independent and/or specialist agencies will need to step up their biz dev game and learn to Sell Greatly this year or get left behind. Let’s talk about why. Clients Plan To Shrink Their Agency Rosters Charts from RSW/US New Year Outlook 2020 Survey Report According to the RSW/US report, companies that used to carry 5-6 agencies or more are finding it…

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