Welcome to the New • IDG – B2B Marketing Article

Welcome to the New By: IDG | 05/18/2020 We know how busy tech marketers are, and how much you have to juggle to reach the right tech buyer, at the right time, with the right message. That is why we updated to share more information with you and make things easier to find. We have always provided the latest tech, media and marketing insights, as well as insights on our audiences, brands and solutions, and that is not…

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Why Emotions Matter In Marketing? Why Is It Considered As Top Of Priority? • Vasile Stoica – Marketing Article

For decades, marketers have been encouraged to use spurious tactics to get people to buy more stuff. Once a brand starts focusing on guilt, anxiety or fear to sell its products, the potential impact on consumers – particularly those already in fragile mental states – simply isn’t worth it. Such tactics turn us from marketers into exploiters. Brands and marketers shouldn’t have to trick people into buying stuff. You can do this in a positive way by talking about the…

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