branding

How to create great brand messaging – Marketing Article

A successful brand is made up of more than just a memorable name and a nice logo. You could have the most eye-catching website advertising the most useful products or services, but still fade into the background. So what’s the missing piece of the puzzle? It’s your brand messaging. Truly successful brands also understand the value of great brand messaging – something that gives them a clear voice and creates impact with their audience. You don’t need iconic slogans or ‘punny’…

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Introducing…Lynton – Marketing Article

We are officially retiring our 20-year old brand and unveiling Lynton’s new look! Change is exciting, but you may be curious why it’s happening here and now. With that in mind, we’d love to share the reason behind our decision with you! Why the New Name LyntonWeb was founded by Daniel Lynton 21 years ago, with a primary focus on helping businesses create functional websites to grow their digital presence. Our company started working in offices, but when leadership realized…

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How Email Drove 50% of New Sales for this Entrepreneur’s New Virtual Product – Email Marketing Article

6 pivots that will help you grow your email list and make it even more valuable. By Kristin MacLaughlin May 6, 2020 EastVille Comedy Club is the only bonafide comedy club in Brooklyn, New York. They had their most profitable month to date until COVID-19 closed all non-essential businesses. Standup comedy is unlike other entertainment. Comedians need to interact with their audience for standup to work. It can’t be a one-way conversation or presented without audience participation. So simply moving…

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7 Quick Tips to Start A Digital Marketing Campaign – Email Marketing Article

Let’s admit it, today’s busy times demand more time from us than we can provide. With the coronavirus pandemic putting all industries on high alert, businesses and brands need to stay on top of their game to make sure their businesses run “as usual,” while curbing the least losses. As marketers, you still need to reach certain numbers on returns and growth, and this can prove quite difficult during challenging times (like now). However, it’s not impossible. If you realize…

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The Branding Process for Professional Services Firms – B2B Marketing Article

The branding process is a systematic approach to creating and promoting a firm’s brand. It is essential to the success of any marketing and business development program. Brand building consists of five interrelated phases, each building upon the last: Brand Strategy Brand Identity Brand Tools Brand Launch Brand Building The brand building process can be applied to either the development of a new brand or the rebranding of an existing firm. In this article we’ll review the context in which…

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Personal Branding Strategy: A Roadmap for Professionals, Experts and Executives – B2B Marketing Article

Have you ever wondered why certain individuals in your field rise out of nowhere to national prominence? These experts get all the media attention, deliver keynotes at top conferences and attract the best clients. Are these men and women just smarter than the rest of us? Or are they privy to some magical personal branding strategy that the rest of us don’t know about? A few years ago, Hinge embarked on a research project to learn all we could about…

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How to Write Compelling Brand Content: Using Rhetoric in Marketing – B2B Marketing Article

Rhetoric in the context of marketing is likely to be initially met with a sense of unease. For many, the idea of rhetoric takes them back to a high school or college Language Arts course, with the instruction focused on how to communicate persuasively in order to manipulate others’ thinking in favor of your argument.

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A 4-Point Plan to Transform Your B2B Customers into Brand Evangelists » Martech Zone – Mobile Marketing Article

If you were spending an evening in a city you’d never visited before and had two restaurant recommendations, one from the hotel concierge and one from a friend, you’d probably follow your friend’s advice. We generally find the opinions of people we know and like more credible than a stranger’s recommendation — it’s just human nature.  That’s also why business-to-consumer (B2C) brands invest in influencer campaigns — friendly recommendations are an incredibly powerful advertising tool. It works that way in the…

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Knowing When (and How) to Rebrand Your B2B Business – The Lead Agency – B2B Marketing Article

Establishing a strong brand presence in your sector is incredibly important, especially if you want to make a memorable impact. In the business landscape, it’s not often that you see successful B2B organisations flourishing without exceptional branding to back them up – but why is this the case? Your brand encompasses your company’s identity, acting as a clear, easily recognisable representation of who you are. For those who manage to present their brand in a positive light, this tactic can…

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5 Key Questions To Build a Brand That People Admire – Email Marketing Article

Quick, name a brand that you admire. Perhaps like many people, Apple might come to mind. As a matter of fact, according to Fortune, Apple is the most admired company on the planet. What if I asked you to name a few more? For me, brands such as Patagonia, Lululemon, Airbnb, and Who Gives a Crap toilet paper come to mind. But what makes these brands so memorable and special? In this article, we’ll uncover: 5 key questions these brands…

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