How to Increase Brand Awareness and Visibility – B2B Marketing Article

Brand. It’s a word that is thrown around a lot, but what is it really? And how can you measure it to quantify its impact? Brands are the personality’ of a business, whether the business is a consumer good like soda or a professional service like accounting. The emotion, imagery, and associations a person connects with that company have generally been well thought out and planned by a team of people. Companies strive for positive associations with their company  —…

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My Big, Fat Greek Branding Strategy — 3 Tips for Lead Generation – B2B Marketing Article

When creating a strategic marketing plan, it is easy to focus on the bottom line. Lead generation and nurturing are important because properly managing sales leads is the only true way to attribute marketing efforts to business success. However, an iconic line from the 2002 box office hit “My Big, Fat Greek Wedding” is echoing in my mind today. “Let me tell you something, Toula: The man is the head, but the woman is the neck, and she can turn…

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Spotlight: How Red Bull puts brand at the heart of its digital strategy – Marketing Article

In the age of digitalisation and the internet, organisations need to be doing more to stand out above the noise to achieve influence and brand originality. The way a brand positions itself and the messaging that it communicates can be the difference between success and failure of the business. This is why having a solid digital strategy in place in 2019 should be a priority of any business. Brands are benefiting almost as much from the digital revolution as consumers…

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B2B Brand Strategy | Launch Marketing – B2B Marketing Article

Whether your company needs to re-establish or re-invent its brand after experiencing a merger or acquisition, is entering a new market where it isn’t well known, or hasn’t evolved its brand along with changes in the market it currently serves, brand strategy plays a pivotal role in how you’re going to reach your target audience moving forward. If you’re new to creating a brand strategy, you might wonder what it is and why it matters so much. Simply put, brand…

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How to make a brand an astoundingly valued asset – BBN – B2B Marketing Article

What makes a brand? Sounds like an existential question, doesn’t it? Only it isn’t. On face value, you’d say a brand is a “product manufactured by a specific company under a particular name” if you go by the Dictionary.  Dig a little deeper, and you know branding is beyond creating just an identity mark. It’s about how the world perceives your company and what it stands for. But often times, brands fail the test of time, or there’s a mismatch…

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Are you prepared to take your brand global? – BBN – B2B Marketing Article

A company’s brand is an asset to manage and leverage. The rewards for successful brand management can be great: It can address important customer needs, build a sustainable emotional connection with customers, leverage an organisation’s strengths, develop a competitive advantage through differentiation, and inspire and help mobilise workers. Managing a company’s brand on a global scale provides the same benefits, but also consistency and clarity in brand identity across the differing characteristics and demographics of the marketplace. These rewards are…

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7 Steps to Build Your Brand Image from Zero to Hero – B2B Marketing Article

Poor branding can sometimes be worse than having no brand at all. That’s why if you want to succeed in any industry, then it’s important that not only you create a unique brand but also work on its image on a consistent basis so that it becomes associated with positive attributes like reliance and trust. The following are 7 steps that you can take in this endeavor: Develop a Professional Website There is no dearth of top-notch website builders that…

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Color Psychology behind Bridesmaid Dresses… and Marketing – B2B Marketing Article

Pantone has announced the 2019 color of the year as “Living Coral.” For me, this color is a throwback to 1996 when I wore a coral bridesmaid’s dress for my sister’s wedding (see above). Apparently 23 years later coral still has something to offer. According to Pantone, “Living Coral embraces us with the warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.” That’s a lot of pressure for a color! But as you might imagine, colors do play…

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