branding

Brand Identity Failures & Successes – B2B Marketing Article

One of my most anticipated emails comes from Brand New Weekly, which provides insightful critique of recent brand identity designs. The majority of their creative reviews consists of well-conceived before-and-after logo face lifts, but when some fall flat, they’re not afraid to mock or ridicule. Here are a couple recent comparisons and one new logo that I’ve selected and graded. Nature’s Bakery: A Image from Brand New Nature’s Bakery’s new logo and packaging brings a smile to my face and…

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Foodservice Branding Cheat Sheet | VantagePoint Marketing BlogVantagePoint Marketing – B2B Marketing Article

When people hear your brand name, what do they think of? Strong foodservice branding looks like finding the right place to stand between two polar opposites. On the one hand, customers are drawn to products and brands they perceive as having a long history of consistent quality. It’s less risky, for example, to buy food or kitchen equipment from a company that has made the same product for years, whose brand name makes you think of a particular product the…

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Local SEO for Restaurants – Marketing Article

Are you struggling to improve your restaurant’s local rankings and increase the traffic to your website? Follow these 11 steps to help to increase your presence in your local area. Local SEO is key in aiding a successful online presence for restaurants. This comprehensive guide covers the top-level steps you can take to help improve your presence in local areas. I will be covering each of the following topics in more detail. Include your target location on key areas on…

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4 Marketing Ideas to Increase Sales (That You Should Steal Today) – Email Marketing Article

 When Scott Barker got his start in sales, he went in willing to learn and wanting a view of the bigger picture: sales, marketing, customer success – all of it. And through this process, he picked up valuable marketing ideas to increase sales. Scott never truly understood the arbitrary lines existing between sales and marketing functions. And, when you think about it, he has a valid point. By gaining a clearer grasp of a customer experience as a whole, Scott…

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How to Start Markting for Your Small Business – B2B Marketing Article

“Marketing.” The word itself can cause pressure for entrepreneurs. As a small business owner, it can be all too easy to feel this way about marketing. You want to spend your time on your business, not on Facebook, and the hardest part is that you’ve never even used most of these social media platforms in the past! Don’t fret; after you read this article, you’ll be able to pick up some weapons to beat your competitors in this digital age.…

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Ecommerce social media marketing: Building trust and engagement – Marketing Article

Social media is no longer the supporting actor in the e-commerce series – it’s now more of a main character. As of August 2019, 30% of US internet users aged 18-34 state they have bought something through social media. This age range is crucial for businesses, as millennials are a massive e-commerce consumer group – they make a whopping 60% of their purchases online! That’s a significant finding for ecommerce professionals. It means that social media is not just a…

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How to run a successful Facebook competition – Marketing Article

If you’re looking to launch a successful Facebook competition but are unsure as to what is and isn’t against the rules these days, then you are in the right place. It is often hard to keep up with all the changes, but here is a step-by-step guide to running a promotion or competition on your company’s Facebook Business Page. Running competitions on Facebook is a great way to engage with your fans, will increase the visibility of your brand to…

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How to optimize your online presence – Mobile Marketing Article

by Will Corry on August 27, 2019 in Business, Digital Marketing, Ecommerce, Latest News, Lead Article, Mobile/Tablet, News you can use, Nuggets, Online Advertising, Online Video, Search Marketing, Small Business, Startups If there’s one thing you should focus on right now as an entrepreneur, it’s knowing how to position your business front and center. To do that would mean letting people know that you exist and that you have a suite of products or services that could help with whatever…

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How to optimize your online presence – Mobile Marketing Article

by Will Corry on August 27, 2019 in Business, Digital Marketing, Ecommerce, Latest News, Lead Article, Mobile/Tablet, News you can use, Nuggets, Online Advertising, Online Video, Search Marketing, Small Business, Startups If there’s one thing you should focus on right now as an entrepreneur, it’s knowing how to position your business front and center. To do that would mean letting people know that you exist and that you have a suite of products or services that could help with whatever…

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