Brand strategy

The 10 Most Valuable Entrepreneurship Lessons Learned Over The Last 10 Years – B2B Marketing Article

Hard to believe it, but 10 years ago tomorrow (May 1, 2010), I opened the doors to Converse Digital with no money in savings, no lines of credit, no investors and not a single paying client. I know, brilliantly smart of me don’t you agree? 😉  But yet, here we are, 10 years later and the doors are still open and knock on wood, that’s not going to change anytime soon.  So as I’ve done in past years, here are…

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How to QA marketing content in times of crisis | Yesler – B2B Marketing Article

Our clients have a lot on their minds right now. The business landscape is shifting underfoot, they may be working from home, the kids are probably driving them crazy, and they’re worried about what tomorrow will bring—just like the rest of us. The content they approved three weeks ago might not be top of mind today, which is why we at Yesler are here to help. That puts us in a unique position during times of crisis. As marketing experts,…

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Brand Identity Failures & Successes – B2B Marketing Article

One of my most anticipated emails comes from Brand New Weekly, which provides insightful critique of recent brand identity designs. The majority of their creative reviews consists of well-conceived before-and-after logo face lifts, but when some fall flat, they’re not afraid to mock or ridicule. Here are a couple recent comparisons and one new logo that I’ve selected and graded. Nature’s Bakery: A Image from Brand New Nature’s Bakery’s new logo and packaging brings a smile to my face and…

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How to make a brand an astoundingly valued asset – BBN – B2B Marketing Article

What makes a brand? Sounds like an existential question, doesn’t it? Only it isn’t. On face value, you’d say a brand is a “product manufactured by a specific company under a particular name” if you go by the Dictionary.  Dig a little deeper, and you know branding is beyond creating just an identity mark. It’s about how the world perceives your company and what it stands for. But often times, brands fail the test of time, or there’s a mismatch…

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