What makes a brand? Sounds like an existential question, doesn’t it? Only it isn’t. On face value, you’d say a brand is a “product manufactured by a specific company under a particular name” if you go by the Dictionary.  Dig a little deeper, and you know branding is beyond creating just an identity mark. It’s about how the world perceives your company and what it stands for. But often times, brands fail the test of time, or there’s a mismatch…