brand identity

How to Build Your Personal Brand Through Email Marketing – Email Marketing Article

This is a guest post from Nilam Oswal at SoftwareSuggest. We all know what branding is, and chances are, you’re already doing branding for your business. But are you building a personal brand? You should be, because it may be more important than you think. The community of entrepreneurs and freelancers is fast-growing, and anyone with access to the internet can build an audience by showing their expertise. Personal branding is everything—it’s your reputation, how people perceive you, and how…

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Brand Identity Failures & Successes – B2B Marketing Article

One of my most anticipated emails comes from Brand New Weekly, which provides insightful critique of recent brand identity designs. The majority of their creative reviews consists of well-conceived before-and-after logo face lifts, but when some fall flat, they’re not afraid to mock or ridicule. Here are a couple recent comparisons and one new logo that I’ve selected and graded. Nature’s Bakery: A Image from Brand New Nature’s Bakery’s new logo and packaging brings a smile to my face and…

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Foodservice Branding Cheat Sheet | VantagePoint Marketing BlogVantagePoint Marketing – B2B Marketing Article

When people hear your brand name, what do they think of? Strong foodservice branding looks like finding the right place to stand between two polar opposites. On the one hand, customers are drawn to products and brands they perceive as having a long history of consistent quality. It’s less risky, for example, to buy food or kitchen equipment from a company that has made the same product for years, whose brand name makes you think of a particular product the…

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How to make a brand an astoundingly valued asset – BBN – B2B Marketing Article

What makes a brand? Sounds like an existential question, doesn’t it? Only it isn’t. On face value, you’d say a brand is a “product manufactured by a specific company under a particular name” if you go by the Dictionary.  Dig a little deeper, and you know branding is beyond creating just an identity mark. It’s about how the world perceives your company and what it stands for. But often times, brands fail the test of time, or there’s a mismatch…

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