When creating a strategic marketing plan, it is easy to focus on the bottom line. Lead generation and nurturing are important because properly managing sales leads is the only true way to attribute marketing efforts to business success. However, an iconic line from the 2002 box office hit “My Big, Fat Greek Wedding” is echoing in my mind today. “Let me tell you something, Toula: The man is the head, but the woman is the neck, and she can turn…