blogmas

Musings of a mobile marketer: Geo-Graffiti reappears for Christmas – Mobile Marketing Article

I do love it when people subvert technology and find a completely different use case for it. I first came across geo-graffiti back in 2005 when I attended the Freqout exhibition at the ICA. There were a selection of different exhibits created by young people who lived in and around the Ladbroke Grove Estate and engaged with the Vital Regeneration charity there. I wrote up my impressions of the evening here. My favourite exhibit that night was the geo-graffiti one.…

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It’s predictions season… Here are GP Bullhound’s Top 10 for 2018 – Mobile Marketing Article

GP Bullhound, a leading technology advisory and investment firm, has released its 2018 Technology Predictions Report. Their Top Technology Predictions for 2018 include (comments are mine): 1. Tech giants face political scrutiny  Inevitable I think. It’s not just political scrutiny, I think tech giants will be under greater scrutiny from their customers and users, especially around ethics and security issues (see next point). 2. Consumer cyber security becomes a number one issueAbout time – our digital lives feel so precarious…

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Ever stuck for where to go for a late night drink or meal in London? – Mobile Marketing Article

My friend Emma has the answer for you with her 24 Hour London app (available on iOS and Android). The idea behind the app is to provide people with information about bars, restaurants and clubs that are open late at night with the added bonus of special offers of discounts and even free drinks at some of the establishments listed. The app is in early stages but is gaining a following and Emma’s on a mission to capitalise on that.…

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Blogmas, Bitcoin, Grantcoin and Steem Dollars – Mobile Marketing Article

I’ve been doing so well on the blogging front last month and so far this month. But yesterday and today, I just didn’t have anything to say that I was happy to publish or that I felt worthy of publishing. I did start to write a blogpost and then deleted it after writing two paragraphs. The stars weren’t aligned or something and it just wasn’t flowing. Plus, I was really busy trying to get some Christmas decorations finished to send…

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Bloggers’ Perks – going to a fashion showcase – Mobile Marketing Article

Occasionally I get invited to interesting events on the back of having a blog. One of these instances happened almost a month ago when I was invited to the JD Williams and SimplyBe showcase of the upcoming fashion stories for Spring Summer 2018. It’s not normally the kind of stuff I cover here on my blog but as I was in the West End that day anyway, I thought I’d pop over and see what they had on offer. My…

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Musings of a mobile marketer: It’s Quizmas! – Mobile Marketing Article

My friend, Jane, runs the International Quizzing Association and is arguably, the Queen of Quizzing. She and her team write and verify thousands of quiz questions for TV and radio quiz shows and mobile quiz apps. She also runs various quiz events including the World Quizzing Championships and the Quizzing Olympiad. And if you run your local pub quiz or need quiz questions for a magazine, newspaper or something else, you can buy them via  the store on her website.…

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Musings of a mobile marketer: Have you been Wham’d? – Mobile Marketing Article

It’s Whamageddon time. Are you playing? I’m a bit late to this as it’s been going since 1st December but since I haven’t yet been Wham’d, I’m still in the game. I have a soft spot for this Christmas song as it played a big part of my teenagehood and forms the soundtrack to many happy memories so I don’t mind hearing it. It’s also by George Michael and with him passing earlier this year, it’s a reminder of his…

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Musings of a mobile marketer: Less can be more – Mobile Marketing Article

It’s very easy to get carried away at Christmas and buy huge amounts of gifts for your nearest and dearest. Sometimes the pressure to get a present means you end up buying things the recipient neither needs nor wants, but it fulfils your self-imposed obligation of buying a gift. It’s also tempting at this time to buy gifts for yourself as you’re out shopping with the intention of buying for others, especially when there are sales on and discounts in…

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France to ban mobile phones in schools – Mobile Marketing Article

Photo: AFP via The Local FR. Following on from yesterday’s post about mobile phone etiquette at the theatre, I read a post this morning about France banning mobile phones in schools. Apparently phones are already banned from classrooms, but from September next year, students will be banned from taking them out at breaks, lunchtimes and between lessons according to this news report from The Local. “France’s education minister announced on Sunday that mobile phones will be banned from schools in France.…

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