Blog

How to Develop an eCommerce Mobile App ( In 2019) – Mobile Marketing Article

How to Develop an eCommerce Mobile App? The retail game has changed. Today, you will be hard pressed to find many wholesalers who don’t have an online presence, either through a website or now more commonly; a mobile app. Users are now funneling their attention to the latter. With mobile users spending 90% of their time inside apps and only 10% within the browser. This is because an app provides a much slicker process from start to finish if it’s…

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Three Trends Affecting Payer Group Sales: Part 1 – Marketing Article

Welcome to part one of our healthcare payer market blog series! The healthcare payer market has never been more competitive. To win new group sales in today’s market, marketers must be able to deliver more value than their competition, from both a service and customer experience perspective. Let’s dive into three key affecting trends payer group sales today. Trend 1: Highly Saturated Employee Health Plan Market The healthcare payer market is highly saturated, with most employers have longstanding payer relationships.…

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How to write SEO blogs that work? – BBN – B2B Marketing Article

What should you write about? Where do you find inspiration? How will people find and read your blog? And how do you attract new customers with it? If you’ve ever found yourself pondering any of these questions, this blog post is here to help! Read on for a step-by-step guide on how to create a successful SEO blog.   Writing blogs helps your business grow What is blogging? A blog is a space where you regularly publish and promote new…

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‘Taglines’ are often mistakenly called different things – Lead Creation – B2B Marketing Article

Often business owners can’t distinguish between the following marketing terms… ** Taglines; Positioning Statements; Elevator Pitch; Your Story ** Therefore they tend to brush them off as the ‘same thing’. This Post explains the difference between these terms and so provide a better understanding of how to implement them. Tagline: A short description of what you do or sell. It summarises the overall benefit or outcome of your offering and is ideally intriguing and memorable. It usually appears below…

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Make the Move to Audience-Centric Content in 6 Steps – B2B Marketing Article

Buyers always want to know “what’s in it for me?” Answering with product-centered information is a surefire way to lose their attention in a hurry. It’s so important that I decided to revisit a SiriusDecisions presentation about its Go-to-Market Execution Model in 2017 that helps ensure you’re transforming product-centric content to audience-centric engagement. The Go-to-Market Execution Model delivers a blueprint to operationalize sales, marketing and product alignment to grow the business faster with audience-centric messaging. Marisa Kopec, VP, Innovation and…

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Real Data from Actual Facebook Messenger Marketing Campaigns – Marketing Article

In this article, I’m going to show you never-before-revealed data from some of my recent Facebook Messenger marketing campaigns. I’m sharing these behind-the-scenes Messenger analytics (against my better judgement…) for 2 main reasons: Authenticity: Seeing is believing. You’ve heard the hype about chatbots. I want to pull back the curtain so you can determine, based on real data, whether or not the hype is deserved Motivation: I want to show you that you can get similar results by applying specific…

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Adopt a Lifecycle Marketing Strategy to Attract and Retain Customers – B2B Marketing Article

Successful B2B organizations are dropping the traditional sales funnel approach and embracing a more fluid lifecycle marketing strategy as buyers evolve from prospects to customers and, ultimately, to advocates. Unlike the outdated sales funnel which focuses on new customer acquisition, the lifecycle marketing approach considers the value of retaining customers by providing communication and content after the sale as well. Lifecycle marketing gives you the ability to provide the types of communications and experiences your audience wants as they move…

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A Perfect Week with Pardot at Connections ’19 – Marketing Article

We’re ready to blow into the Windy City for Connections ’19! Along with our love for springtime in Chicago, we’re bringing you over 25 sessions for B2B marketers, the Pardot Peak Room featuring Trailblazer Fireside Chats and Genius Bar Appointments, Circles of Success, the Customer Engagement Lodge, the Campground Demo Stations, and the Pardot Rooftop Mixer! Will you be at the second largest Salesforce event of the year? Here are 6 ways you can find us at Connections: The Sessions…

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 Measure B2B Social Media ROI – B2B Marketing Article

Marketers know both the importance of Return on Investment (ROI) and a well-executed social media plan. But when it comes to social media ROI, how do you calculate the return on all of your efforts? Setting specific outcomes and proving the value to your organization by showing measurable results can be achieved with a bit of critical thinking and planning. If your B2B organization is new to social media, it may be difficult to come up with a measurable goal for…

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