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Revenue-Driven Lead Generation | Launch Marketing – B2B Marketing Article

Lead generation best practices continue to evolve and reflect changes in consumer expectations. What was once a quest for quantity has shifted to a more selective pursuit of quality leads that ultimately translate to company revenue. So, how can marketing teams ensure that they are properly measuring performance and propelling a lead generation strategy that delivers revenue impact and sufficient quantities of valuable leads? We turned to Launch Marketing’s executive experts Christa Tuttle, Shawna Boyce and Jeff Raymond for their…

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5 Tips for Screening Potential B2B Influencers – B2B Marketing Article

B2B influencer marketing takes a little legwork, but a closer look at its many benefits reveals why. Consider that 90% of business decision-makers look to peers and industry influencers at the beginning of their purchasing process, and influencer content generates 11 times the ROI of other traditional forms of digital marketing, according to MarTechSeries. Whether you’re laying the groundwork for your first foray into influencer marketing or looking to improve your existing programs, it pays to pay attention to the…

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How to Screen Record on Any Device (Plus: The Best Screen Recorders) – Marketing Article

October 1, 2019·6 min read time Step-by-step instructions for how to record your screen on Mac, PC, iPhone, and Android—and a breakdown of the best screen recorder apps. Almost every device—Macs, PCs, iPhones, and Androids—have a built-in way to record your screen, but each one is different. On iPhones, it only takes four steps. On PCs, you may have to use PowerPoint. (Yes, really.) And lord help anyone trying to screen record on Android who isn’t a developer. Below are…

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Cool Feature: Custom Logo Printed Products – B2B Marketing Article

As a distributor of products that protect workers from potential health and safety hazards, Mallory Safety & Supply recently safeguarded their own relevancy and future success by creating a new online buying experience that goes beyond any other safety product website. The personal protective equipment (PPE) supplier partnered with Affiliated Distributors (AD) and Unilog, who built a comprehensive eCommerce solution for them, complete with an advanced shopping cart, customer portal, easy search, navigation, and filtering tools, and rich product content.…

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Calling Email Marketing Super Stars – EEC – Email Experience Council – Email Marketing Article

The call for session submissions is open for the ANA Email Evolution Conference 2020 in Nashville (#ANAeec). We are looking for sessions with expert advice, innovative brands, passion and insight and would love to hear from you! Please submit a proposal and join our community that dates back more than a decade dedicated to ensuring the vibrancy of the email marketing community. Proposals should be for interactive, educational, and informative sessions, including case studies, examples, RESULTS, and other specific details,…

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What Worked In 2019? #SPS19 To Share Demand Plan Inspiration For 2020 – Marketing Article

Want to know what worked in B2B in 2019 and form goals for your 2020 plan? Demand Gen Report’s 6th annual Strategy & Planning Series will help B2B marketing and sales professionals look at their 2019 attribution models and develop a plan for 2020. The week-long digital event, taking place November 4-8, will have 16 sessions that will covers topics ranging from account-based marketing and sales enablement to marketing strategy and email marketing. In an effort to aid B2B professionals…

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Content Hit List – B2B Marketing Article

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way.           Continue Watching2019 State of Video & Interactive Content Research from Demand Gen Report shows that 86% of buyers prefer interactive content they can access on demand and 80% say they will spend up to 20 minutes watching video content. B2B…

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5 B2B Marketing Mistakes and How to Fix Them – B2B Marketing Article

Content marketing—everyone’s doing it. Or, at least, everyone is trying. Content marketing has been all the buzz over the past few years but for what it’s worth, the components that make up content marketing have been around forever. The term is just a fancy way of packaging tactics and techniques we as marketers should have been implementing all along. Understanding the importance of content marketing and how it can impact your business is only the beginning. It’s not easy, it’s…

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