Blog

Delivery Versus DeliverABILITY – Validity – Email Marketing Article

The email ecosystem is extremely complex, which makes sense. Email is consistently the leading source of ROI for marketers. It couldn’t possibly be so simply as hitting “send” and waiting for the money to roll in. Temple University mocked up a sample email ecosystem to show just how complex email marketing really is: Image via Temple University While this gives you a good sense of all the factors at play, what it doesn’t touch on are two key terms for…

Read More

How to Build a Successful Go-To-Market Strategy – B2B Marketing Article

Developing a go-to-market strategy is critical to the success of your B2B organization. Your go-to-market strategy brings together all the key elements that drive your business; sales, marketing, distribution, pricing, brand awareness, competitive analysis and more. It provides a strategic action plan that clarifies how to reach your target customers and better compete in your marketplace. Go-to-market strategies can be applied to new product launches as well as existing products and services. Looking for additional strategic best practices? Download the…

Read More

How To Bring A Digital Mindset To Non-Digital Channels – Marketing Article

May 28, 2020 | 3 minute read For most of us, making in-store purchases doesn’t take much thought. We have an idea of what we want, go into the store, grab it, and go. Yet, we often find ourselves buying those same items online.  In this podcast, Doug Ryan, RRD’s President of Marketing Solutions, will share how the in-store experience is being built to drive customers online, discuss the last mile of marketing, the resurgence of direct mail, and the…

Read More

COVID-19 Marketing: Four Questions Answered – B2B Marketing Article

Like everyone else, marketers continue to adapt to the COVID-19 crisis as new updates roll in and the future remains foggy. After sharing several pieces in our COVID-19 Marketing & Strategy Resources hub, we sat down with Launch Marketing executive team members Shawna Boyce (Executive Director, Accounts and Operations), Jeff Raymond (Executive Director, Client Engagements), and Christa Tuttle (Founder and CEO) to get their answers to questions that are still on marketers’ minds. Start updating and preparing your COVID-aligned marketing…

Read More

#COSeries Recap: Top Priorities For B2B Strategies In New Reality – B2B Marketing Article

This years’ Campaign Optimization Series, hosted by Demand Gen Report, put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more. During her session, DeAnn Poe, SVP of ZoomInfo, cited recent research from HubSpot that highlighted a renewed interest in marketing but less interest in speaking with a sales rep, which…

Read More

Top 5 Benefits to Working with a Business Coach – Marketing Article

If you Google “Steve Jobs Business Coach,” you’re going to see this: Bill Campbell has been named the “Trillionaire Dollar Coach” after leading not just Steve Jobs—but Larry Page (co-founder of Google) and Jeff Bezos (founder of Amazon) to create products and services that changed the world. Why did Steve Jobs, Larry Page, and Jeff Bezos turn to a business coach to help them find their way? Because they knew the Socratic Paradox, named after Greek Philosopher Socrates. “I know…

Read More

Our Blog Series Will Teach You – B2B Marketing Article

Predictive analytics can be a complex subject. BigData is vast and constantly changing. Building sales triggers out of all that content can be hard. To help you learn best practices, we have embarked on a series of blog posts to help executives working on BI, CRM, Marketing & Analytics. a) Predictive Analytics Generic trend: running predictive models based on transactional data and generic external data. Challenge: Customers often do not have full visibility into external data sets used by vendors…

Read More