2020 Predictions: 4 Marketing Tactics That Will Drive SMB Growth & Innovation – Marketing Article

Ready for a new decade? There’s nothing more exciting than looking at the path ahead. But for marketers at small and medium businesses (SMBs), the road ahead may feel intimidating — technology is rapidly changing, digitization is in demand, new channels are arising, and marketing automation is more common than ever. With that being said, 2020 is the year where humanizing the marketing experience has become a main topic of discussion and putting the customer at the center is the…

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5 Reasons I Can’t Wait for #B2BMX 2020 – B2B Marketing Article

It’s been my favorite event of the year since way back when it was called Content2Conversion and took place in NYC. It’s gotten larger since then — but not too large. And we love NYC, but the Hyatt Regency Scottsdale beats the Barbie-size rooms at Yotel in Hell’s Kitchen any day, adorable as the Yotel rooms are. So I guess what I’m saying is, I have new reasons to love B2BMX with each passing year. Here are just five of…

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Marketing Automation | CRM | Lead Generation | Social Media – B2B Marketing Article

Demand Generation & Lead Nurturing Campaigns As an IT Marketer or a Sales Executive, you are constantly concerned with measuring your marketing campaigns ROI while trying to justify your budget and resources. You might also struggle to get good quality leads to your sales teams. Driving highly personalized multi-channel campaigns, engaging prospects and customers across all channels, and managing advertising which drives prospects to your sales funnel, can be a challenge. And finally, producing enough of the right content, and…

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What’s Ahead for Email Marketing in 2020? – EEC – Email Experience Council – Email Marketing Article

By April Mullen It’s hard to believe that it’s 2020 and that email is more effective than ever. Our beloved channel is aging gracefully in many ways. While it still doesn’t get the attention it deserves as compared to other channels and digital innovations, it has withstood the test of time and continues to dominate in terms of driving a ROI. Email isn’t done evolving and I fully expect 2020 to bring a surprise or two, as well as a…

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Choosing the new age data providers for effective B2B marketing campaigns – B2B Marketing Article

In a relatively short period of time, technological advancements have permanently transformed the way sales and marketing campaigns are being implemented today to build leak proof pipelines, grow businesses, win market shares and expand globally. For decades businesses sourced their marketing data from traditional data publishers, list brokers and data resellers; but today, CRM, marketing automation and predictive analytics softwares have made all those tactics obsolete. They are the engine of all modern day B2B marketing campaigns and data has…

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Regift Your Content: 8 Reasons to Repurpose B2B Assets – B2B Marketing Article

When SiriusDecisions reported in 2015 that content marketers were wasting “tens of millions of dollars a year” on the 60% to 70% of content created by B2B marketing teams that never gets used, the industry took notice. The news spread quickly, and the stat appeared in blog posts and infographics all over the place. But what have we done about it since then? We simply can’t keep up with the growing demand for content if we’re creating everything net-new, and…

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5 Strategies for Successful Marketing and Sales Alignment – Marketing Article

More often than not, there’s a divide between marketing and sales teams. For many companies, this just seems to be a fact of life. But why can’t marketing and sales get along? Usually, it’s because they aren’t really aligned.  Marketing and sales teams typically use separate processes, tools, and data, and they have different priorities. What all this means is that, in many organizations, marketing and sales work in different systems and use different data.  While this may sometimes allow…

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Be an eCommerce Contender with Punchout Capabilities – B2B Marketing Article

You may not be a big-time distributor with deep pockets, but that doesn’t mean you can’t compete with them in the eCommerce ring. With advancements in B2B technology, even small to mid-sized distributors can have a successful e-business, especially if they offer punchout capabilities. What once was viewed as a “value-added” feature is now becoming a requirement for distributors, especially for those with customers in the government or higher education fields. Designed to create a direct connection between B2B companies…

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