Blog Articles

Retail group urges antitrust scrutiny of Amazon, Google – Mobile Marketing Article

Dive Brief: A leading retail trade group that represents Walmart and Target is pushing federal antitrust regulators to take a hard look at digital behemoths, including Amazon and Google, and the power they wield over online retail. The Retail Industry Leaders Association (RILA) filed a letter with the Federal Trade Commission that took aim at the power of companies that control digital infrastructure. The group specifically noted the control Amazon and Google have over product search, which they argue “can…

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Intermarketing Agency considers the evolution of influencer marketing – B2B Marketing Article

Intermarketing Agency has worked with influencers since last year and they’ve been refining their process ever since. The Drum Network spoke with the agency’s content and social media executive, Stephanie Douglas, and digital marketing executive, William Blackledge, to discuss the challenges facing influencer marekting, the importance of crafting great visual content and where the influence industry is headed. When did Intermarketing first become aware of and/or involved in ‘influencer marketing’? Stephanie Douglas: Our first fully-managed influencer marketing campaign came about…

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Show me the money: Why revenue ops is the hottest new trend in B2B – B2B Marketing Article

Revenue operations is the latest solution to bridging the yawning chasm between sales and marketing, and enable both to operate more effectively. The hype bandwagon is already rolling… so what’s driving it, and why will succeed where myriad other solutions failed? Joel Harrison reports About five years ago, the Chief Revenue Officer (CRO) was the NEXT BIG THING in B2B Marketing. This role, we were told, was going to be huge – all B2B organisations were going to need a…

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With 6 months to go until CCPA kicks in, confusion and growing uncertainty prevail – Marketing Article

Last week the Association of National Advertisers (ANA) strongly reasserted a position it articulated last year in favor of national privacy regulation. The trade organization is also calling for preemption of current and pending state privacy laws – especially the California Consumer Privacy Act (CCPA), which is set to take effect six months from today.  National advertisers want one law. The ANA, in a June 27 letter to the FTC stated, “a national privacy law should preempt inconsistent state laws,…

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Google posts draft to formalize Robots Exclusion Protocol Specification – Marketing Article

Google announced this morning it has posted a Request for Comments to the Internet Engineering Task Force to formalize the Robots Exclusion Protocol specification after it being an informal 25-year-old standard for the internet. The announcement. Google wrote on its blog: “Together with the original author of the protocol, webmasters, and other search engines, we’ve documented how the REP is used on the modern web, and submitted it to the IETF. The proposed REP draft reflects over 20 years of…

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Mobile and Social Use on Summer Road Trips in 2019 [Study] – Marketing Article

Mobile devices have become integral to the summer road trip experience for many people, according to recent research from AdColony. The report was based on data from a survey of more than 400 consumers of various ages from around the world. Some 58% of respondents say they use a mobile device to plan their summer road trip route, 41% use a mobile device to find fun things to do while on the road, and 38% use a mobile device to…

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Looks aren’t everything. – Really Good Emails – Email Marketing Article

Your email looks perfect. But it’s broken…because it’s inaccessible. When I started developing emails I thought everyone would be looking and experiencing them the same way I was. I could not be more wrong. All the time I spent making sure my designs looked pixel perfect on screen and in the inbox. It never really occurred to me that experience emails differently. For example, 1 in 10 people in the UK has Dyslexia, which can cause problems with reading, writing…

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How to Get More Dental Patients: Let’s Crack the Code – Marketing Article

Competition is tough in the dental industry. Younger and more tech-savvy dentists are entering the workforce and as a result, patients have more options. So if you are a dental practitioner and are looking to get more patients, start focusing on aspects that help you stand out, and let patients know that you care. Here are 10 dental marketing strategies that you should implement right away to get more new dental patients at your practice. 1. Be Part of the…

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