Blog Articles

4 Tips for Better Display Advertising During COVID-19 – Marketing Article

Like most online advertising channels, I have seen my clients shift how they’re using the Google Display Network to help them implement their evolving marketing strategies during the pandemic. I know each account is different, and our approach to optimization should be customized for every single account. But I wanted to take the time to share some of the tactics I have used the most since COVID-19 started impacting my clients’ accounts. From our post on online advertising trends during…

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How the pandemic could fundamentally alter grocery store layouts – Mobile Marketing Article

Expanding e-commerce and turning stores into meal destinations were high on grocery executives’ to-do lists before the COVID-19 pandemic. Now they’ve shifted into warp speed, and that promises to fundamentally change the layout of stores in the future, according to one branding and design expert. Tom Custer, vice president with FRCH Nelson, which has worked with restaurants like Subway and KFC as well as grocers like Target and Kroger, sees more grocers adopting a hybrid store model that combines an…

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How to use agile marketing to manage leads through sales conversion – Marketing Article

Kate Cox, chief marketing officer at Moneypenny, explains how to effectively manage leads through to sales conversion by channel. The Covid-19 situation is causing huge fluctuations in demand for business products and services; some are swamped with demand and some are seeing significant drop offs. For business to keep growing through this situation it’s important they use Agile Marketing techniques; dynamically. Spend marketing budget behind activities that drive success and pull back on ones that don’t convert as many leads…

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Everything You Need To Know – Email Marketing Article

Webinars are a marketing staple now. They’ve become a powerful online marketing tool for most businesses. Webinars help you educate existing and potential customers about things important to them, giving you the chance to sell your products or services in a compelling way that puts you in the spotlight as a thought leader.

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How To Add a Gif To Your Text Message Marketing Campaign – Mobile Marketing Article

Mobile messaging has evolved a lot over the last few years. It used to just be limited to MMS pictures and SMS text messages, but now there is an exciting new option: GIFs. GIFs (short for graphics interchange format) . There is an age old debate over how it is pronounced, but the Oxford dictionary accepts it as either “GIFF” with a hard G or “JIFF” with a soft G.

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Alibaba unveils digital tools for US small businesses – Mobile Marketing Article

Dive Brief: Alibaba on Tuesday introduced merchandise transportation, financing and virtual trade show tools to assist U.S. small and mid-sized businesses during the COVID-19 outbreak. With Alibaba Freight, merchants can compare prices for air and ocean freight within the company’s e-commerce platform. Per the company’s statement, the platform allows merchants to arrange their bulk shipments with the ability to compare, book, manage, and track ocean and air freight in real time.  Alibaba’s Payment Terms allows qualified buyers to order items and…

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Bumble’s ‘Time to Connect’ campaign depicts the realities of dating during lockdown – B2B Marketing Article

The social networking and dating app, Bumble, has launched a campaign that highlights the importance of connection during the lockdown period. The ad, ‘Time to Connect’ was produced in collaboration with creative agency Mother, and reflects the shift in practicalities and attitudes towards dating that many have experienced as a result of Covid-19. Bumble used pre-existing footage and animation to create the film, and followed governmental guidelines around its production. From online home workouts and new creative projects to virtual…

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Crisis Adaptation – Whiteboard Friday – Marketing Article

Businesses all over the globe are struggling with new challenges as a direct result of the COVID-19 pandemic. With consumers turning to the internet for the majority of their needs, it’s never been more vital to ensure your online presence is easily found and your business updates clearly communicated. In this special edition of Whiteboard Friday, Britney Muller outlines a checklist that businesses can use to meet the changing needs of consumers and improve visibility for local searches. Bonus — We’ve…

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