Blog Articles

TripAdvisor cements agency roster as it plans ‘new creative platform’ for 2020 – B2B Marketing Article

TripAdvisor has awarded Mother its creative account following the appointment of Havas to manage its media, completing a new agency line up as it plans a different brand direction for the coming year. TripAdvisor has said the agency shake up comes in preparation for the launch of a “new creative platform” in coincide with the brand’s 20th anniversary next year. It wants to cement the brand as the “best guidance and planning destination,” it said, which will see it “introduce…

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The realities of running a B2B agency today – B2B Marketing Article

Could gathering B2B agency leaders together to try and solve collective challenges work? It had to be worth a try, says Teresa Allan Running an agency can be a lonely job. How often are you able to put your head above the parapet of clients and finances to consider how you are doing compared to your peers? This was something that The Magnus Club and B2B Marketing wanted to help to facilitate and to get some clarity; what were the challenges facing…

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Authentic Brands, B.Riley bid $271M for Barneys – Mobile Marketing Article

Dive Brief: Authentic Brands Group (ABG) has teamed with financial firm B. Riley to buy Barneys’ assets for approximately $271.4 million in cash, according to a filing with the United States Bankruptcy Court in the Southern District of New York.   The so-called stalking horse bid precludes the scheduled auction later this month unless a higher bid comes in. Bids are due Oct. 22, and if any qualify, an auction will be held Oct. 24. A group led by entrepreneur Sam…

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Requesting Rights to User-Generated Content: A Guide for Travel Brands (and Others) [Infographic] : MarketingProfs Article – B2B Marketing Article

You’re tired of using stock photos displaying fake smiles and unnatural poses. Your marketing campaigns could use a shot of authenticity, right? User-generated content (UGC)—images and videos—might just be the marketing assets that resonate with your audience. Consumers tend to consider visual UGC more influential than brand pics or videos, and user-generated photos are much more likely to convert customers. But when you find those perfect UGC pictures and videos, how can you go about securing the rights to use…

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Featured Snippets: What to Know & How to Target – Whiteboard Friday – Marketing Article

Featured snippets are still the best way to take up primo SERP real estate, and they seem to be changing all the time. Today, Britney Muller shares the results of the latest Moz research into featured snippet trends and data, plus some fantastic tips and tricks for winning your own. (And we just can’t resist — if this whets your appetite for all things featured snippet, save your spot in Britney’s upcoming webinar with even more exclusive data and takeaways!) Click…

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7 Ways Text Marketing Can Be Used At Auto Dealerships – Mobile Marketing Article

    Running a dealership can be a lot of hard work, and great dealers know that communicating with your customers is key to getting them to show up to your lot and increase the chance they become repeat buyers. That’s where text messaging for automotive dealers comes in, as it is the best and most proven channel for reaching your customers. Here are some of the best tips we’ve collected working with auto dealers in order to boost revenue…

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Should we make socially irresponsible brands appealing again? – Marketing Article

As designers, we dream about the brand challenges we’d love to work on with the criteria often cited as “fame, fortune and fun.” But there’s another consideration that increasingly occupies our thoughts that is more to do with what we’re contributing or detracting from society. We now talk about the “purpose” of brands to underpin strategy and design. If this falls short, we’re suddenly at a loss as to how to start building positive relationships with the consumer. In today’s…

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ICO Fines Analysis | The SMS Works – Mobile Marketing Article

ICO Fines Analysis Fines top 23.5 million as ICO cracks down on Data breaches and spammers Since 2010, The Information Commissioner’s Office has handed out an eye-watering £23.5 million in fines to organisations found to have been breaking the rules on spamming or failing to look after consumer data. Before we dive and look at the fines data, just a quick recap. What is the Information Commissioners Office or ICO? The ICO website has a rather tortuous summary of what they…

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NRF forecasts strong holiday season, despite tariffs – Mobile Marketing Article

Dive Brief: The National Retail Federation expects holiday retail sales to total between $727.9 billion and $730.7 billion this year, the retail trade association announced Thursday. That total would be an increase of 3.8% to 4.2% over 2018’s retail sales during November and December. “There is significant economic unease, but current economic data and the recent momentum of the economy show that we can expect a much stronger holiday season than last year,” NRF Chief Economist Jack Kleinhenz said in…

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