Blog Articles

Beyond the cookie: What’s next for attribution? – Marketing Article

Now that third party cookies are on death watch, there are many questions arising about post-cookiepocalpyse marketing. Among them, what happens to attribution and what current or future methodologies will take their place? To better understand the challenge of attribution going forward, we asked a range of marketing and martech executives to comment on replacement solutions and alternatives. Their reactions and responses cluster around three big themes: the importance of first-party data and customer engagement, identity resolution as a successor…

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Google My Business: FAQ for Multiple Businesses at the Same Address – Marketing Article

How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m legitimately running more than one business at my location? What determines eligibility, and what penalties might I incur if I make a mistake? How should I name my businesses at the same address? The FAQs surrounding this single, big topic fill local SEO forums across the web, year after year. The guidelines for…

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Google Partners clarifies why clients may be listed as ‘eligible users’ toward new certification requirement – Marketing Article

“We strongly recommend that any user who can edit campaigns should be certified,” Google. There is a lot about the coming changes to the Google Partners program eligibility requirements that agencies aren’t happy about. Among them, the requirement that at least 50% of the eligible users listed in their manager accounts will need to earn Google Ads certifications (up from just one certified user with standard or admin access). The new requirements, announced last week, are set to take effect…

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Retail sales growth ‘modest’ in January as consumers stayed strong – Mobile Marketing Article

Dive Brief: Retail trade sales in January​ were up 0.1%, according to figures released Friday by the U.S. Commerce Department. ​Total domestic retail sales (including autos and fuel) ticked up 0.3%  to $529.8 billion in the period.  Retail trade sales were up 4% year over year, according to the report. Total sales for December were revised down, with estimates now showing 0.2% growth. Year over year, department store sales fell 3.9%, electronics sales fell 2.9%, a category made up of sporting goods,…

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There’s Buyer Intent Data Hiding in Your Own Website — Here’s How to Access and Use It – B2B Marketing Article

Today’s marketing and sales teams know the value of buyer intent data—verifiable signals that indicate a consumer is looking to buy a product like yours. Gaining access to that kind of data can help you: Target qualified leads deeper in the sales funnel Identify target accounts for account-based marketing (ABM) Personalize marketing campaigns Create more targeted and relevant sales outreach A tool like Leadfeeder, for example, can tell you when a company or account spends more than 2 minutes on…

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5 Ways a Content Marketing Mission Statement Can Improve Your Strategy – Marketing Article

I had a few goals for the WordStream blog for 2020, and the biggest one was to formalize a content marketing mission statement. A few weeks ago, I got the rest of the content team together in a room to talk about what it is, exactly, that all of our content does and how we can document this to improve our content strategy. Here’s what we landed on for our content marketing mission statement: Here, I’m going to share why…

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Pinterest debuts verified merchant program after 46% revenue jump – Mobile Marketing Article

Brief: Pinterest reported its holiday-quarter revenue surged 46% to a record $399.9 million from a year earlier. The social media company also launched a verified merchant program to help shoppers find and buy from trustworthy brands, according to a separate announcement. Pinterest set up a waitlist for the program, which will require sellers to share a clear shipping policy and customer service contact information, among other features to support the online shopping experience. The image-pinning platform also restricts marketers of…

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