As any retailer knows, holiday sales are essential to their success with 30-40% of sales 30-40% of sales taking place during that time. And Black Friday is the kick-off to holiday season: so, businesses with smart Black Friday marketing strategies can get a head-start on seasonal sales. A well-planned holiday text messaging campaign can help put them in the black. Text messaging is a great way to let shoppers know about deals and promotions on the device that they’ll be…