Big Data

Facebook launches Messenger Rooms, group calls for up to 50 people with no time limit – Marketing Article

As a part of its effort to address the social paradigms emerging from the ongoing coronavirus pandemic, Facebook today announced new features heading to Messenger, Portal, Facebook Live, Instagram, and Facebook Dating that aim to make it easier to connect with close friends, followers, and significant others. Perhaps the most notable is Messenger Rooms, which creates joinable group video calls on Facebook and Facebook Messenger. Hosts can invite anyone to join — even if they don’t have a Facebook account…

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What’s the Difference Between a CDP and a CRM? – B2B Marketing Article

You need an efficient way to manage your customer data. Your CRM and DMP platforms are serving their purpose, but just don’t seem to deliver the results your company desires.  So you do some research and come across a new acronym — CDP (customer data platform). It sounds a lot like a CRM; it manages data on your customers and prospects. However, as you’ll soon learn, it can do a whole lot more. Let’s take a look at the key…

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Evolve or Die: The Story of Data.com – B2B Marketing Article

In 2005, the term “Big Data” became mainstream, and everyone was looking to get hold of this potentially profitable resource. However, gathering accurate data was difficult for most.  So in 2010, Salesforce purchased Jigsaw, a tool widely used by sellers, as a way to democratize contact data. For a time, it was the go-to tool.  However, as you may have heard, Salesforce hit the kill switch on the platform. This left everyone looking for a Data.com alternative. Why? 3 Reasons Data.com Shut…

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Connect, Manage, and Analyze Your Marketing Data » Martech Zone – Mobile Marketing Article

One project I’m continuing to work on for one of my clients is to build out marketing dashboards that provide some real data to make decisions on. If that sounds easy, it’s really not. It’s not easy. Every search, social, ecommerce, and analytics platform have their own means of tracking data – from engagement logic to returning or current users. Not only that, but most platforms don’t play well with pushing or pulling data to other platforms. Let’s face it……

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Tableau, Looker, and Origami Logic Acquisitions Show Analytics Is In Fashion – B2B Marketing Article

One of the unwritten laws of punditry is that one event is random, two events are interesting, and three events make a trend. By that measure, the purchases of data analytics vendors Looker by Google, Tableau by Salesforce, and Origami Logic by Intuit within a three week span must signify something. Is it that martech suites must now include business intelligence software? I think not. Even though the acquired products were fairly similar, each of these deals had a different…

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Best Email Marketing with Regular Data Enhancement – Email Marketing Article

Today minimalism has become trendy. Tidying though has just become even trendier. With Marie Kondo’s book The Life Changing Magic of Tidying Up and now her hit TV show on Netflix, she is making tidying a priority for many of us. There’s something to be said about applying her tidying principles to your business. You can use her methods to develop the best email marketing strategy. Marketers need to embrace the less-is-more mindset and develop best practices that promote engagement-driving…

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Grow Revenue With BigData Analytics for Sales & Marketing – B2B Marketing Article

The Sales & Marketing Problem How do I proactively identify sales leads? How do I discover timely upsell & cross-sell opportunities? How do I generate more inbound leads? How do I beat competition? What can I do to maintain accurate data in CRM? The Solution: ProspectR Data-as-a-Service Cloud Proprietary global company database and contact profiles, including the largest enterprise coverage for NA, EMEA & APJ Discover ideal buyer profile by leveraging our proprietary global company & contacts database Trace sales…

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Why Data Needs To Back Your Marketing Campaigns – B2B Marketing Article

The present state of the market is highly competitive—especially in the B2B space. This is the reason why collecting and analyzing competitive intelligence has become vital for businesses, regardless of their size. Competitive intelligence is  the process of identifying, gathering and analyzing relevant information such as products and customers of the target market competitors. This enables businesses to create campaigns and take out competition by making strategic data-backed decisions. The secret to effective campaigns – Competitive intelligence Competitive intelligence refers…

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