best practices

How to Design Above the Fold Content for Uber-Good Engagement – Email Marketing Article

You have 8 seconds (probably less) to captivate and retain your audience. Every second and every scroll counts. Your above the fold content needs to hook your visitors and motivate them to stay on the page. A great page with poor above the fold content is like a brilliant book with a terrible cover. Yeah, yeah—we all know you shouldn’t judge a book by its cover…but everyone still does it. And visitors will do the same thing with your email,…

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4 Ways App Marketers Can Prevent Churn & Increase Conversion – Mobile Marketing Article

If you’re an app marketer, chances are you’re terribly concerned about the “Two C’s” – conversion & churn. They are the big win and the ultimate fear. The light and the dark. The high hope and the crashing blow. OK, so that’s a little dramatic, but you understand the underlying intent. All marketers hope that they can get customers to convert and continue their relationships, just as all marketers hope they can simultaneously prevent churn. It’s all a necessary part…

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Announcing the 2019 Email Benchmark and Engagement Study – Email Marketing Article

Since 2016, Twilio SendGrid has developed and published our Global Email Benchmark Report, and we’re happy to announce that the 2019 Email Benchmark and Engagement Study is available for you to read!  The 2019 Email Benchmark and Engagement Study is more impactful and useful than ever before. We continued our work with internal data scientists to provide engagement data that we see from more than 80,000 senders, sending over 60 billion emails each month. In addition to that sender data,…

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Lifecycle Marketing Deep Dive: Win Back Campaigns – Email Marketing Article

Email marketing databases naturally degrade at a rate of about 22.5% a year. While the answer to the problem seems like it would be finding more customers, that’s only half the answer.  New customers are expensive, costing 4-10x more than retaining an existing customer. While any viable business will need to attract new customers, they should also focus on keeping existing customers coming back again and again. A win back campaign is a fantastic way to help re-engage wayward customers…

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Making it Personal in Telco Mobile Marketing—The 4 Stages of Personalization – Mobile Marketing Article

Personalization is one of the greatest mechanisms to grow and retain telco customers. From interactions that keep them informed of their data usage, to cross-sell offers for 2-play and 3-play discounts and features, customers want personal, relevant experiences in real-time. 

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Q&A with Melissa Lertsmitivanta @Realtor.com – Mobile Marketing Article

Melissa Lertsmitivanta is a Marketing Director at realtor.com®, a national real estate portal delivering access to information, tools and professional expertise to help people move confidently through every step of their home journey. Realtor.com® is a trusted resource for home buyers, sellers and dreamers that makes all things home simple, efficient and enjoyable. Melissa manages performance marketing for realtor.com® iOS and Android apps. We caught up with Melissa to learn more about her experience and what advice she can offer…

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WC3 Blog Lifecycle Marketing Deep Dive: Replenishment – Email Marketing Article

If you’re a business with consumable or subscription-based services, a replenishment campaign can be the difference between disappointing results and a happy, engaged customer base. A well-timed, relevant replenishment campaign can help you drive sales, including cross- and up-sells, as well as boost buy-in to your subscription service. What is a Replenishment Campaign? A replenishment campaign is an email, or series of emails, aimed at reminding customers who purchase consumable goods that their product is about to run out. The…

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