best practices

8 Awesome Email Automation Examples to Spark Your Campaigns – Email Marketing Article

Eager to get started with email automation but don’t know where to start? You’re not alone. Email automation is a hot marketing tool that’s proven to boost user experience, sales, lead generation, and more. But you may be thinking, “How can my business effectively use automation?” Good question. Whether you’re a dentist, tech startup, or furniture retailer, there are plenty of ways you can use email automation to drive customer engagement and revenue. It just takes a little bit of strategy and creativity.  To…

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October Holiday To-Dos | WhatCounts – Email Marketing Article

Recent estimates forecast holiday growth somewhere in the range of 4-5%, exceeding $1.1 trillion in revenue this year. While this number is still “unpredictable,” it’s important that you’re taking the time to get your house in order for the holiday rush. Whether or not this year turns out to be a windfall for retailers, you want to be ready for anything. Motto of the 2019 holiday season: have a plan but be nimble.   Here are some essential things you need…

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How to Remedy a High Email Unsubscribe Rate – Email Marketing Article

Before we get into the weeds, I want to make one thing clear. Don’t take unsubscribes personally. As senders, we spend a lot of time editing and perfecting our messaging. And when recipients unsubscribe, it’s easy to feel rejected. However, the unsubscriber is actually doing you a favor by saying goodbye. Sending email to recipients who are interested in reading your messages is cost-effective. After all, sending to an unengaged audience hurts your sending reputation.  There’s even some upside this situation.…

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California Consumer Privacy Act Explained – Email Marketing Article

The California Consumer Privacy Act (CCPA) was passed in the State legislature and signed into law by the California Governor on June 28, 2018. Set to take effect January 1, 2020, the US’s first data privacy law can have sweeping consequences for companies to whom it applies. Here’s the good news, there are certain thresholds you must meet in order for the CCPA to apply to your business. Furthermore, many of the processes put in place after GDPR can be…

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The Best Time to Send Your Email Campaign – Email Marketing Article

Determining the best time or the best day to send your email marketing campaign is an essential piece of your overall email marketing strategy. And for good reason. High-quality content timed to arrive in your recipient’s inbox at the right time can help increase both your engagement and delivery rates. Although there’s no magic answer to when you should send your email campaigns, there’s a lot in your control to test and find your email send time “sweet spot.” Whether…

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Practical Advice on Building a Successful Digital Marketing Program – Mobile Marketing Article

Vishal started his career in the world of finance. After realizing that finance wasn’t his passion, Vishal transitioned into the digital agency space, eventually starting his own agency in Atlanta. He later moved to the Bay Area to pursue his passion for tech startups, landing in his current role at Credit Karma as a Growth Marketing Manager. Learn more from his Mobile Hero profile. So you just landed the job of your dreams. You will be leading the digital marketing program…

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6 Campaign Best Practices for Content Marketers (Part 2 of 3) – Marketing Article

This is NewsCred’s 3-part series on integrated campaigns for content marketing. In Part 1, we built the business case for an integrated approach to content marketing. In this follow-up, we offer you the NewsCred perspective on campaign best practices for content marketers. Next time, we’ll provide you a ‘how to get started’ guide, answering your most frequently asked questions such as how to obtain buy-in, collaborate with new teams, establish the right processes, and much more. Let’s begin with a…

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Harsh Truth about Dormant and Blacklist Trap Addresses – Email Marketing Article

The term “trap” is very appropriate, in that these addresses are out there to catch people either not using proper list building practices, people harvesting emails, purchasing lists from a 3rd party, or marketers who have very poor list hygiene (whether knowingly or not*). The 1st kind are used by ISPs and are usually addresses that have been dormant for a long period of time and this can vary anywhere from a few years to as little as 6 months.…

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5 Tips for Subject Line Testing Your Email Marketing Campaigns – Email Marketing Article

5 Tips for Subject Line Testing Your Email Marketing Campaigns By Fawn Young May 30, 2019 My Clients Often Ask How They Can Improve Their Open Rate I’m a big advocate of testing and I spend a lot of time helping clients run tests to find out exactly what works for their brand. Most are […] The post 5 Tips for Subject Line Testing Your Email Marketing Campaigns appeared first on WhatCounts – Email Marketing & Automated Personalization Platform. This…

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