best practices

11 Rules for Writing Website Copy – Email Marketing Article

If you’ve ever written copy for a website, you know how exciting and nerve-wracking it can be.  As a copywriter, it’s a dream to showcase all your great ideas front and center. At the same time, writing copy for the homepage, product pages, and calls-to-action carries a lot of pressure. Feeling this pressure is natural because there’s a lot riding on your website. It’s your storefront, business brochure, pricing list, and company billboard all at the same time. Because it…

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The Best Word of Mouth Marketing Strategies to Use in 2020 – Email Marketing Article

Want to know the world’s most trustworthy marketing strategy? No, it’s not PPC ads, product placements, Super Bowl commercials, or celebrity endorsements. The most trustworthy marketing strategy comes straight from other people—perhaps people you don’t even know.  A Nielsen study found 83% of respondents trust recommendations from friends and families, and a similar study years prior saw 92% of individuals trust recommendations from people in general, even if they’re a complete stranger. Shocking, right? That’s a lot of trust in…

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5 Email Marketing Predictions for 2020 – Email Marketing Article

Well, we’ve officially said goodbye to the last decade and entered a new one. As you wind down after what must have been a wild holiday season, it’s time to turn your attention to what’s to come this year. We’ve put our heads together and come up with our top 5 email marketing predictions for 2020. Email Marketing Prediction 1 The Year of User Generated Content User Generated Content (UGC) is any type of content created by your customers. User…

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Why, When, and How to Use App Remarketing: 5 Key Scenarios for 5 Big Verticals – Mobile Marketing Article

Remarketing is not a marketing buzzword for stalking.  Admittedly, when done wrong, it can come across that way to would-be customers that see your logo or products lurking around online, following them everywhere they go. But when done right and with tact, it can do wonders for app growth.  So, when does remarketing go from creepy to cool?

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How to Design Above the Fold Content for Uber-Good Engagement – Email Marketing Article

You have 8 seconds (probably less) to captivate and retain your audience. Every second and every scroll counts. Your above the fold content needs to hook your visitors and motivate them to stay on the page. A great page with poor above the fold content is like a brilliant book with a terrible cover. Yeah, yeah—we all know you shouldn’t judge a book by its cover…but everyone still does it. And visitors will do the same thing with your email,…

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4 Ways App Marketers Can Prevent Churn & Increase Conversion – Mobile Marketing Article

If you’re an app marketer, chances are you’re terribly concerned about the “Two C’s” – conversion & churn. They are the big win and the ultimate fear. The light and the dark. The high hope and the crashing blow. OK, so that’s a little dramatic, but you understand the underlying intent. All marketers hope that they can get customers to convert and continue their relationships, just as all marketers hope they can simultaneously prevent churn. It’s all a necessary part…

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Announcing the 2019 Email Benchmark and Engagement Study – Email Marketing Article

Since 2016, Twilio SendGrid has developed and published our Global Email Benchmark Report, and we’re happy to announce that the 2019 Email Benchmark and Engagement Study is available for you to read!  The 2019 Email Benchmark and Engagement Study is more impactful and useful than ever before. We continued our work with internal data scientists to provide engagement data that we see from more than 80,000 senders, sending over 60 billion emails each month. In addition to that sender data,…

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Lifecycle Marketing Deep Dive: Win Back Campaigns – Email Marketing Article

Email marketing databases naturally degrade at a rate of about 22.5% a year. While the answer to the problem seems like it would be finding more customers, that’s only half the answer.  New customers are expensive, costing 4-10x more than retaining an existing customer. While any viable business will need to attract new customers, they should also focus on keeping existing customers coming back again and again. A win back campaign is a fantastic way to help re-engage wayward customers…

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