best practices

The Best Time to Send Your Email Campaign – Email Marketing Article

Determining the best time or the best day to send your email marketing campaign is an essential piece of your overall email marketing strategy. And for good reason. High-quality content timed to arrive in your recipient’s inbox at the right time can help increase both your engagement and delivery rates. Although there’s no magic answer to when you should send your email campaigns, there’s a lot in your control to test and find your email send time “sweet spot.” Whether…

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Practical Advice on Building a Successful Digital Marketing Program – Mobile Marketing Article

Vishal started his career in the world of finance. After realizing that finance wasn’t his passion, Vishal transitioned into the digital agency space, eventually starting his own agency in Atlanta. He later moved to the Bay Area to pursue his passion for tech startups, landing in his current role at Credit Karma as a Growth Marketing Manager. Learn more from his Mobile Hero profile. So you just landed the job of your dreams. You will be leading the digital marketing program…

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6 Campaign Best Practices for Content Marketers (Part 2 of 3) – Marketing Article

This is NewsCred’s 3-part series on integrated campaigns for content marketing. In Part 1, we built the business case for an integrated approach to content marketing. In this follow-up, we offer you the NewsCred perspective on campaign best practices for content marketers. Next time, we’ll provide you a ‘how to get started’ guide, answering your most frequently asked questions such as how to obtain buy-in, collaborate with new teams, establish the right processes, and much more. Let’s begin with a…

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Harsh Truth about Dormant and Blacklist Trap Addresses – Email Marketing Article

The term “trap” is very appropriate, in that these addresses are out there to catch people either not using proper list building practices, people harvesting emails, purchasing lists from a 3rd party, or marketers who have very poor list hygiene (whether knowingly or not*). The 1st kind are used by ISPs and are usually addresses that have been dormant for a long period of time and this can vary anywhere from a few years to as little as 6 months.…

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5 Tips for Subject Line Testing Your Email Marketing Campaigns – Email Marketing Article

5 Tips for Subject Line Testing Your Email Marketing Campaigns By Fawn Young May 30, 2019 My Clients Often Ask How They Can Improve Their Open Rate I’m a big advocate of testing and I spend a lot of time helping clients run tests to find out exactly what works for their brand. Most are […] The post 5 Tips for Subject Line Testing Your Email Marketing Campaigns appeared first on WhatCounts – Email Marketing & Automated Personalization Platform. This…

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Improve Customer Experiences and Sell More Goods with These Ecommerce CRM Strategies – Email Marketing Article

Are you an online business owner? A seller of goods? A vendor of hot-ticket must-haves? An ecommerce pro? If so, the following Super Colossal Business Goals are probably right up your alley. If you gave one, two, or three thumbs up to any of the above goals, you’re going to need a heckuva good ecommerce customer relationship management (ECRM) strategy to succeed. Lucky for you, you’ve landed on the right website.   In this blog, we’ll cover four important ecommerce…

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Yahoo Spring Cleans… You Should As Well – Email Marketing Article

In Early March 2019, Many Marketers Around the Email Industry Began Reporting and Observing Spikes in Hard Bounces for Their Email Campaigns, Particularly Around Their Yahoo Subscribers. All signs point to another cleanse of dormant addresses by Yahoo. Yahoo first began this practice in the Summer of 2013, where they identified user accounts that had not accessed their mailbox in over 12 months, and marked these accounts as “dormant”.  As an email marketer, sending to these addresses after they had…

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What does customer journey mean? – Marketing Article

The year was 2002. My girlfriend (now wife) Mandy needed to purchase a laptop. Mandy didn’t know much about computers. Being a good boyfriend, I decided to assist her in the endeavor, even though I didn’t know much about computers either! Unsure of how to begin our research, we spoke to a mutual acquaintance who “knew computers.” After listening to Mandy’s needs, he confidently informed her of the exact make and model that she should buy. He even told her…

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Using SendGrid Ads at Each Stage in the Purchase Funnel – Email Marketing Article

As your business grows and you look to accelerate your growth, it can be difficult to understand where to spend your time, money, and effort. A common and effective way to prioritize those things is to understand where in you could be losing customers in your purchase funnel. A purchase funnel is a common marketing concept that helps marketers identify how close a prospective customer is to making a purchase. Below, we’ll show you some ideas and tips for how…

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Career Growth Tips from Thomas Pan @Twine – Mobile Marketing Article

Thomas Pan currently heads up mobile user acquisition marketing at Twine, a popular fintech app that helps people save and invest for their financial goals. In his career, Thomas has worked in several different industries including banking, gaming, ride-sharing, and healthcare. We caught up with Thomas to learn about his career path and what he learned along the way. How did you get started in mobile? After college, I joined Bank of America as a corporate financial analyst. The work…

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