Best practice advice

Re-activate less engaged subscribers – Enabler – Email Marketing Article

Unfortunately, not all of your subscribers will engage with the emails you send them. The average office worker receives 121 emails a day, making inboxes a competitive environment for you to be seen. A couple of reasons why some people might not engage or open your emails include; content, frequency/time of sends and your subject lines. A study by Marketing Sherpa found that personalising the subject line can increase open rates by over 17%.   So here are 6 simple…

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Get the most out of your calls to action – Enabler – Email Marketing Article

Half the battle of any email campaign is managing to grab your audience’s attention with engaging content, the other half is making sure you convert that attentive audience into interacting with your content. Even with high open rates, this doesn’t necessarily mean you are really engaging with your audience. It is quite common to see low conversion rates when emails aren’t centred around getting the customer to focus their attention towards a particular call to action. Every day we receive…

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5 Things You Didn’t Know About Enabler – Enabler – Email Marketing Article

When it comes to emails, us marketers are always striving to get the most ‘bang for our buck’ from our email marketing software.  We can be very greedy, wanting the cheapest software, with the most features, that’s easy to use and can help us secure the most clicks. Sometimes however, a marketer will go all out and purchase an email software with all the bells and whistles, but they end up never fully utilising the features to their full potential,…

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Seven tips for writing great email surveys – Enabler – Email Marketing Article

Do you want to learn more about your audience and enhance the quality of your data? Surveys are a great tool to gather valuable insights and information, allowing you to collect enriched data in both a formal and informal fashion.. Capturing data from your customers allows you to really personalise your email campaigns, allowing you to  target your customers with more relevant marketing content. Ultimately,  this should improve your overall open rates and engagement level. But beware, when it comes…

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Five must-know email marketing stats – Enabler – Email Marketing Article

Email marketing has been and will continue to be one of the most effective marketing tools in a marketeers arsenal. On the face of it, email can look really straightforward, but underneath there are intricacies that make planning a successful email strategy tricky… especially for a first time flier! Given the complicated nature of the email channel, we often get asked if it’s actually worth using the channel at all. As you can imagine, my answer is yes… and here’s…

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Quick guide to videos in emails – Enabler – Email Marketing Article

Video may have killed the radio star, but it’s certainly alive and kicking in email. You probably already know this, but adding captivating and entertaining videos to your email content can significantly increase your click-through rates.  Having video content that drives end users to take actions, helps provide you with a better insight into user engagement and interactivity, and as Michael Litt once said… “The play button is the most compelling call to action on the web”Michael Litt – Vidyard…

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