Best practice advice

Re-activate less engaged subscribers – Enabler – Email Marketing Article

Unfortunately, not all of your subscribers will engage with the emails you send them. The average office worker receives 121 emails a day, making inboxes a competitive environment for you to be seen. A couple of reasons why some people might not engage or open your emails include; content, frequency/time of sends and your subject lines. A study by Marketing Sherpa found that personalising the subject line can increase open rates by over 17%.   So here are 6 simple…

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Get the most out of your calls to action – Enabler – Email Marketing Article

Half the battle of any email campaign is managing to grab your audience’s attention with engaging content, the other half is making sure you convert that attentive audience into interacting with your content. Even with high open rates, this doesn’t necessarily mean you are really engaging with your audience. It is quite common to see low conversion rates when emails aren’t centred around getting the customer to focus their attention towards a particular call to action. Every day we receive…

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5 Things You Didn’t Know About Enabler – Enabler – Email Marketing Article

When it comes to emails, us marketers are always striving to get the most ‘bang for our buck’ from our email marketing software.  We can be very greedy, wanting the cheapest software, with the most features, that’s easy to use and can help us secure the most clicks. Sometimes however, a marketer will go all out and purchase an email software with all the bells and whistles, but they end up never fully utilising the features to their full potential,…

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