benchmarks

NEW! 2020 Finance Apps Report – Mobile Marketing Article

In 2019, consumers accessed finance apps over one trillion times. Investment in finance apps is also seeing record growth. In the first three quarters of 2019 alone, finance apps raised more than $3 billion in venture funding. It’s a dynamic driving a global arms race as fintech companies, neobanks and super apps compete for audience and market share.  Download the 2020 Mobile Finance Apps Report in partnership with mobile data and analytics platform App Annie, to get the latest insights…

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NEW! 2019 Mobile App Trends Report – Mobile Marketing Article

The global App Economy is firing on all cylinders. Consumers are expected to spend an incredible $156 billion in 2023.  Download the 2019 Mobile App Trends Report for a look at the broader mobile App Economy growth trends and benchmarks. For the first time ever the report features an analysis from a survey of 300 mobile app marketers, including app marketers’ re-engagement strategies, marketing mix composition and their biggest challenges. VIEW & DOWNLOAD REPORT This report is offered in English,…

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NEW! 2019 Japan Mobile App Engagement Report – Mobile Marketing Article

Japan contains the perfect ingredients for a ripe mobile app market: highly motivated and engaged mobile users with a yearning to adopt the latest apps. Japan also consistently ranks among the “Big Spenders” of the App Economy, accounting for 15.4% of global app revenues in 2018. Ranked as the 4th richest country, the Japanese mobile market is a hotbed of activity for app marketers looking to acquire new users. Download the 2019 Japan Mobile App Engagement Report by Liftoff and…

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Will 2020 Be the Year of Android Gaming? – Mobile Marketing Article

Liftoff’s 2019 Gaming Apps Report includes key findings on the latest user acquisition trends and benchmarks to guide gaming apps marketers. The report analyzed over 107 billion ad impressions, nearly 82 million installs, and 14 million first in-app purchases from 555 gaming apps between June 2018 and May 2019. Noticeably, games played on Apple devices saw a steep decline in engagement compared to Android, which indicates that trade-offs should be made when investing. VIEW & DOWNLOAD REPORT This report is…

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NEW! 2019 Southeast Asia App Engagement Report – Mobile Marketing Article

Southeast Asia is quickly becoming the new land of opportunity for mobile publishers that are ready to embrace the challenges of this developing region. The new 2019 Southeast Asia App Engagement Report uncovers the critical trends and benchmarks, focusing on mobile user acquisition and retention. For the first time, the report is also available in Bahasa. VIEW & DOWNLOAD REPORT The report provides marketing insights from Liftoff mobile app campaigns in Malaysia, Indonesia, Philippines, Vietnam, Myanmar, Singapore and Thailand from…

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