I had a conversation several weeks ago with a large data company, discussing behavior based personalization. The VP of Marketing heard me out for a few minutes, and then said “Woah, wait a minute. So it’s personalization? I already have that.” So I said “Oh, how’s that going? What are you seeing?” And he said, “Well, we haven’t turned it on yet.” As it turns out, getting the technology they purchased in their integrated suite to work is harder than…