B2C Marketing

How to Create a Partnership Marketing Plan that Drives Growth – B2B Marketing Article

Partnerships are strange. On one hand, it’s evident that we operate in a competitive world which values self-sufficiency. Our customers, colleagues, and peers expect us to work hard, carry our own weight, and continue to grow. No excuses. Fortunately though, it’s not all dog-eat-dog… Charles Darwin who famously developed the concept of survival of the fittest is also quoted as saying, “It is the long history of humankind (and animal kind, too) that those who learned to collaborate and improvise…

Read More

The Top 3 Martech Stack Integrations You Should Invest In for Maximum ROI – B2B Marketing Article

Integrated marketing solutions are perhaps the hottest trend for B2B engagement strategies heading into 2020. Just last year, there were about 250 martech mergers and acquisitions in Q1 and Q2 alone, as major players such as Salesforce and Oracle snapped up best-of-breed analytics and marketing management platforms to augment their integrated marketing suites. Other vendors brokered integration deals to tie their data and platforms together to support full visibility into customer behavior and campaign performance. This martech stack integration activity…

Read More

7 Types of Customer Appreciation Emails You Need to Send – B2B Marketing Article

If you’re anything like the rest of us, you’re likely channeling valuable time and resources into growing your email list with quality leads and converting prospects into customers. While doing that, you might also be focusing heavily on customer acquisition and overlooking a critical stage in the customer lifecycle: retention. Contrary to popular belief, email marketing isn’t only an effective channel for recovering abandoned carts or promoting your products. In reality, it’s also one of the best channels to keep…

Read More

Salesforce Buys Evergage But Not For CDP – B2B Marketing Article

The CDP Institute published its semi-annual Industry Update report today, which you download here for free. Although every word and image in the report is a jewel, there’s no question that the main story in this edition is CDP industry consolidation. Events in the past six months (stretching a bit to include early January 2020) include seven new funding rounds, three acquisitions of CDP vendors, four acquisitions by CDP vendors, and four asset sales by CDP companies.  Asset sales aside,…

Read More

B2B Buyer Personas: Delete The Fluff – B2B Marketing Article

The industry standard for B2B buyer personas is wanting. I frequently see buyer personas built by other vendors that read more like a dating profile than an exceptional piece of analysis and insight. In these poorly amalgamated personas, significant time is spent on demographic details and personality traits of a buyer when other topics are far more critical. Here are a few warning signs that your B2B buyer personas are too fluffy to be useful. Overemphasis on Demographic Details Yes,…

Read More

Employee Spotlight: Tahsin Shamsul, Full Stack Engineer – B2B Marketing Article

Tahsin Shamsul is a Full Stack Engineer who has been working with Madison Logic’s technology team for almost two years now. What drew you to Madison Logic? When did you know that ML was the right job for you?  As a Software Engineer, I was drawn to Madison Logic because of the technologies utilized by their tech team. I was intrigued by the opportunity to grow and learn as a professional and learn about the industry, not only on the tech side. I…

Read More

Sales Pipeline Radio, Episode 193: Q & A with Nani Shaffer @Demandbase – B2B Marketing Article

By Matt Heinz, President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio, or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.  The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. You…

Read More