B2C Marketing

The Ultimate Guide for Marketers – B2B Marketing Article

At the bottom of the content marketing funnel, things are getting serious. You’re in the final stretch of the buyer’s journey and you’re ready to pop the question. But, before you can ride off into the sunset sales agreement in hand, you have one last grand gesture left. Your prospect is ready to settle down and commit to a product or service, your last job is to make sure they’re ready to choose you when they make their purchase decision.…

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How to Grow Revenue and Close More Deals by Aligning Sales and Marketing – B2B Marketing Article

June 11, 2019 | Elizabeth Rivelli The halfway point of 2019 has come and gone, and for us marketers, now is a good time to reflect on the priorities we set back in January. We review our KPIs, look at our budgets, and measure our progress towards our goals. It’s an important part of benchmarking success and proving our contribution to the bottom line. Year after year, one priority remains at the top of the list for many B2B marketers:…

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How to Increase Brand Awareness and Visibility – B2B Marketing Article

Brand. It’s a word that is thrown around a lot, but what is it really? And how can you measure it to quantify its impact? Brands are the personality’ of a business, whether the business is a consumer good like soda or a professional service like accounting. The emotion, imagery, and associations a person connects with that company have generally been well thought out and planned by a team of people. Companies strive for positive associations with their company  —…

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Make the Move to Audience-Centric Content in 6 Steps – B2B Marketing Article

Buyers always want to know “what’s in it for me?” Answering with product-centered information is a surefire way to lose their attention in a hurry. It’s so important that I decided to revisit a SiriusDecisions presentation about its Go-to-Market Execution Model in 2017 that helps ensure you’re transforming product-centric content to audience-centric engagement. The Go-to-Market Execution Model delivers a blueprint to operationalize sales, marketing and product alignment to grow the business faster with audience-centric messaging. Marisa Kopec, VP, Innovation and…

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Targeting the Right Prospects: 3 Proven Techniques – B2B Marketing Article

All prospects are NOT equal, so targeting the right ones is imperative. But, for the sake of illustration, let me tell you a story about someone who didn’t quite get this concept. I was in Las Vegas for a convention and I was walking down the street on the way to the event when I witnessed a guy frantically handing out cards (promoting a service) to EVERY person walking by. He was literally forcing people to take a card while simultaneously…

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Forget Content. Conversion is King for Digital Marketing – B2B Marketing Article

After 23 years in digital marketing – last month was our anniversary! – we’ve seen and heard a lot. Like the “content is king” mantra alluded to in the headline above. And we’ve heard just about every possible reason from clients for why they want to build or update a website. Some have wanted to change the world. A few have be dead certain that once their site launched, riches and retirement would follow, probably within days. (And we could…

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5 B2B Social Media Myths that Could Be Affecting your Online Presence – B2B Marketing Article

Social media is a key component of an integrated digital marketing strategy. It’s a place where you can create your own space to engage with your target audience in a way that feels less like a sales pitch and more like a natural conversation. However, breaking through the platform’s different algorithms can be tricky, even for seasoned social media marketers! To help your chances, we’re dispelling 5 common B2B social media myths. Myth 1: Social Media Is Only for B2C…

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Malvertising: What it is and what marketers can do to prevent it – B2B Marketing Article

Neal Thoms explains what malvertising is, how this malicious advertising works, how dangerous the malware is, and how marketers can prevent it affecting their brand Advertising is a fact of life on the internet. As the primary source of income for huge publishers and social media platforms, it can be tough to avoid. The best ads are engaging, amusing and informative – and even at its very worst, advertising is rarely more than mildly irritating. But what if the omnipresent…

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Where is the love? Can brands still make an impact without ‘likes’? – B2B Marketing Article

It’s pretty hard to picture social media without likes. Facebook’s thumbs-up is probably up there with the Golden Arches for recognition among millennials, and double tapping on Instagram is basically a biological reflex. Likes seem indispensable in the platforms we use daily; influencing the content their algorithms present to us and how we judge that content as we scroll by it. When they flood in, they’re responsible for those sweet dopamine hits that supposedly keep us scrolling and sharing. But…

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