B2C Marketing

What Is the Cost of Video Production for the Web? – B2B Marketing Article

In the past, professional-grade video has been an expensive proposition. Shooting, editing and production required specialized equipment and expertise. Now, you have many more options, from low-cost do-it-yourself video blogs to polished corporate overviews. Fortunately, advances in technology have made even professional videography more affordable than ever. While the bromide “you get what you pay for” still applies, businesses today can get a higher quality product for their money. At the same time, our plugged-in business world is far more…

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B2B Messaging: It’s Harder Than B2C – B2B Marketing Article

Business to Business (B2B) messaging is more intellectually stimulating and harder to create than Business to Consumer (B2C) messaging. B2B messaging is harder to test as well, which is why the use of solid research methods is critical. These challenges exist for one simple reason: B2B sales are more complex. Consequently, this complexity leaves B2B marketers with a heavy burden, one that can only be lightened with solid customer insights. B2B Buying Happens By Committee With B2C sales, a marketer…

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Revenue-Driven Lead Generation | Launch Marketing – B2B Marketing Article

Lead generation best practices continue to evolve and reflect changes in consumer expectations. What was once a quest for quantity has shifted to a more selective pursuit of quality leads that ultimately translate to company revenue. So, how can marketing teams ensure that they are properly measuring performance and propelling a lead generation strategy that delivers revenue impact and sufficient quantities of valuable leads? We turned to Launch Marketing’s executive experts Christa Tuttle, Shawna Boyce and Jeff Raymond for their…

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5 Tips for Screening Potential B2B Influencers – B2B Marketing Article

B2B influencer marketing takes a little legwork, but a closer look at its many benefits reveals why. Consider that 90% of business decision-makers look to peers and industry influencers at the beginning of their purchasing process, and influencer content generates 11 times the ROI of other traditional forms of digital marketing, according to MarTechSeries. Whether you’re laying the groundwork for your first foray into influencer marketing or looking to improve your existing programs, it pays to pay attention to the…

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The Role of Gratitude In The Client-Agency Relationship – B2B Marketing Article

Yesterday morning I had the pleasure of spending an hour with a group of men discussing gratitude — its role in our lives, how we should be teaching it to our children, its role in our religion (it was a prayer group) — and that got me to thinking about the role of gratitude in the Client-Agency relationship. Specifically, it got me to thinking — “How often (or maybe even have you ever) thanked your (speaking to myself) clients for…

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Avoid Getting Caught in the Next B2B Marketing Crisis – B2B Marketing Article

Advertisement Wait, what B2B marketing crisis? If you’ve been watching the news at all concerning global relations (in your lifetime…), then you probably feel like there’s always some kind of conflict brewing up. The same could be said for the marketplace, except instead of talk around a potential conflict, you get talk around recessions (and with some news outlets, depressions). While some blow off the talk as just that, we’ll never forget what surprised us in 2008. People lost their…

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Popeyes Chicken Sandwich and Viral Content – B2B Marketing Article

Unless you were in a “Tom Hanks in Cast Away”-like scenario over the last month, you undoubtedly noticed the buzz around the release of Popeyes’ chicken sandwich. If you were stranded on a desert island, catch up here. The demand for this apparently delicious sandwich was so great that Popeyes entirely “ran out” of chicken fillets and won’t be re-releasing the sandwich until early October — more likely a savvy demand-generation ploy rather than a failure of projections and sourcing,…

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Five Crucial Tips for a Successful Boost Post on Facebook – B2B Marketing Article

In 2018, Facebook announced a “shift ranking to make News Feed more about connecting with people and less about consuming media in isolation.” While the move was designed to benefit the Facebook users, some businesses were left out in the cold, seeing giant drops in the amount of fans that saw their posts. The drop in organic reach continues in 2019, with little hope of coming back up and Facebook has continued to tweak it’s algorithm. In a blog post I…

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