B2C Marketing

Where Should Your Agency Focus Your New Biz Efforts In 2020? – B2B Marketing Article

This week RSW/US released its New Year Outlook 2020 Survey Report and based on the content, I think smaller, independent and/or specialist agencies will need to step up their biz dev game and learn to Sell Greatly this year or get left behind. Let’s talk about why. Clients Plan To Shrink Their Agency Rosters Charts from RSW/US New Year Outlook 2020 Survey Report According to the RSW/US report, companies that used to carry 5-6 agencies or more are finding it…

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Best Brand Strategy: Branded House or House of Brands? – B2B Marketing Article

The goal of any brand strategy is to build a strong brand. That is because a strong brand—and an effective brand strategy—results in a higher return on investment for your marketing dollar. It is as true for professional services brands as it is for consumer products. Our focus into professional services has informed a clear understanding of what makes a strong brand. Brand Strength = Reputation x Visibility. Whether developed intentionally or not, every professional services firm has a brand…

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13 Proof Popup Examples That’ll Drive More Sales – B2B Marketing Article

Bestsellers sell well for a reason. Or, at least, we think they do. The “bestseller” stamp acts as proof of how good a product is. After all, if lots of people are buying an item, they must know something we don’t. With customer acquisition costs continuing to rise, you can’t afford to lose a prospect that just landed on your site. Although bestsellers can be highly persuasive on any visitor segment, they’re especially ideal for guiding  first-time visitors by giving…

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5 Reasons I Can’t Wait for #B2BMX 2020 – B2B Marketing Article

It’s been my favorite event of the year since way back when it was called Content2Conversion and took place in NYC. It’s gotten larger since then — but not too large. And we love NYC, but the Hyatt Regency Scottsdale beats the Barbie-size rooms at Yotel in Hell’s Kitchen any day, adorable as the Yotel rooms are. So I guess what I’m saying is, I have new reasons to love B2BMX with each passing year. Here are just five of…

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Outbound Sales: A Powerfully Simple Guide To B2B Lead Generation – B2B Marketing Article

It’s official, outbound sales are now elbowed “out” of the spotlight. Shiny inbound sales strategies and tactics have stolen the stage. But are they rendering outbound sales strategies redundant? Not at all. Celebrated for its ability to boost brand awareness and generate passive leads, the inbound sales process is crowned king. But using it to attract leads has snowballed into a complex process. You’re now up against waves of content, diminishing search traffic, and forever-evolving search algorithms that strong-arm you…

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Website Marketing Effectiveness Checklist for 2020 – B2B Marketing Article

If you’ve already missed two days at the gym and the wine bottle is calling your name even though you promised yourself a Dry January, you may be feeling a little blue. Cheer up! I’ve got just the New Year’s resolution to get you back on track. It won’t help you lose weight or get your body beach-ready, but it will improve your website’s marketing effectiveness. Though you should be doing many of these things as part of your regular…

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Brand Identity Failures & Successes – B2B Marketing Article

One of my most anticipated emails comes from Brand New Weekly, which provides insightful critique of recent brand identity designs. The majority of their creative reviews consists of well-conceived before-and-after logo face lifts, but when some fall flat, they’re not afraid to mock or ridicule. Here are a couple recent comparisons and one new logo that I’ve selected and graded. Nature’s Bakery: A Image from Brand New Nature’s Bakery’s new logo and packaging brings a smile to my face and…

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Human-Centric Advertising and Building Trust | – B2B Marketing Article

Effective marketing reaches your prospects where, when, and how they want to be reached. The challenge is that prospect behavior changes with time, and marketers need to adapt to match the evolving consumer. Similar to investing, marketers can generate tremendous returns from accurately predicting future trends. As we enter the new decade, it is essential that we recognize these upcoming changes. In the 2010’s, we witnessed the rise of influencer marketing, social media marketing, and brand messaging focused on mission…

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