B2B

What is Social Selling and How Can You Incorporate it into Your B2B Marketing Strategy? – The Lead Agency – B2B Marketing Article

What is Social Selling? Social selling is the art of using social media to find, connect with, understand, and nurture sales prospects. It’s the modern way to develop meaningful relationships with potential customers so you’re the first person or brand a prospect thinks of when they’re ready to buy. – Hootsuite Think of social selling as the modern-day equivalent to cold calling, except slightly more passive and much more targeted. In the digital age, we have the ability to filter…

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Don’t get mad, get smarter – B2B Marketing Article

The best response to in-housing is to understand what clients want, and do a better job of delivering it, says Mike Maynard Often agencies react more strongly when they lose business because a client takes work in-house than when they are replaced by another agency. This is wrong: it makes the client-agency relationship adversarial and reflects a total misunderstanding of what clients want. I have previously been client side, and although there does appear to be a cycle of in-housing and…

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Creative Works: how brands are creatively addressing the coronavirus pandemic – B2B Marketing Article

Welcome to The Drum’s Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe. The Drum continues to take a look at how brands, media entities and others are using creativity to inform and educate the public during the coronavirus pandemic. We will keep adding to this article as more campaigns come through, so check back often. See the first roundup of coronavirus creative campaigns here. Scroll through the work below, then…

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A Temporary Change of Direction – B2B Marketing Article

For only the second time in over five years, I did not publish a post here last week. Over the past few weeks, I have found it increasingly difficult to create posts that I truly believe are timely, relevant, and useful for my readers. The reason for my difficulty is COVID-19, the disease caused by the novel coronavirus. One way that I keep myself on a regular writing and publishing schedule is to always have several topics lined up for…

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How COVID-19 is Affecting Google My Business – B2B Marketing Article

With the coronavirus (COVID-19) pandemic, businesses all over the world are seeing the impacts of this crisis, whether they have more business than they can handle (e.g., grocery stores) or customers have stopped coming in altogether.  Unfortunately, even some of the larger companies that help small businesses get the word out to their customers about business changes are seeing the effects of the coronavirus too.  I’m talking about Google.  Currently, Google My Business has halted a few of its regular…

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No More Trade Shows, B2B Communication Strategies During COVID-19: Part 1 | Marketing Automation Experts – B2B Marketing Article

No More Trade Shows, B2B Communication Strategies During COVID-19: Part 1 The ongoing Coronavirus crisis has impacted every business across the globe and is changing the way we do business. Many B2B companies rely heavily on tradeshows and conferences to fill their pipelines and fuel their sales. With in person events now cancelled for the foreseeable future, they are challenged with ways to drive revenue. This blog is Part 1 in a series and we will be addressing the specific…

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How to Create and Maintain a SaaS Marketing and Sales Scorecard – B2B Marketing Article

The Article in 60 Seconds In the world of sports, there’s a lot more to keeping score than just recording the number of points, goals, or runs scored. Teams use stat sheets and box scores to track each player’s performance in a given game. This allows them to see which lineup combinations work well so they can form winning strategies.

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How to Build a Marketing Team: A 7-Step ‘People Strategy’ – B2B Marketing Article

You can come up with all sorts of marketing strategies that would impress the most discriminating of C-suites; but, if you don’t have the right people in place to execute those strategies, all your hard work will have been for naught. So how do you attract great marketers, keep them happy and productive, and help them reach their full potential? A people strategy. Effective people strategies are critical to attract, interview, assess, hire, onboard, keep, and promote talented people who…

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