B2B

Disloyalty Programs: Beat Large Competitors, Build Customer Loyalty – B2B Marketing Article

The term “disloyalty program” is not what it may seem—a program designed to lose credibility in the eyes of your customers. Instead, and perhaps surprisingly, it is a form of effective loyalty-building based on partnership premise, and it’s gaining marketing popularity. And a better understanding of it could well open up paths to other amazing promotional ideas. A Loyalty Strategy Can Be a Two-Edged Sword Customer loyalty is the “prize” that every business seeks. Appealing as it may seem, loyalty…

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Creative Director’s Choice: We Are Social’s Khlauss Feldhaus on Apple’s Chinese New Year spot – B2B Marketing Article

Creative Director’s Choice gives creative directors a chance to highlight the best work and spotlight campaigns that are making a difference. This week, Khlauss Feldhaus, group creative director, North Asia at We Are Social, talks about Apple’s Chinese New Year spot and how it compares to a John Lewis Christmas ad. Khlauss Feldhaus of We Are Social Global brands and cultural nuances are the kind of combinations that either go well — like coffee and milk — or terribly wrong…

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4 Ways to Optimize the Middle of the Funnel – Marketing Article

The middle of the demand generation funnel receives way less attention than it deserves. At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. At the bottom of the funnel, marketing helps close the sale by creating urgency and helping prospects make the business case for purchasing the product or service. But in between, marketing needs to nurture and qualify…

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Using Backlinks to Boost Your Website’s Ranking – B2B Marketing Article

High-quality backlinks can help you increase your SEO visibility, sales and more.  Maintaining a strong interconnected internal link structure improves UX and helps crawlers navigate your site and index it on Google.  Guest-posting opportunities are excellent chances to get new links from reputable websites.  Identifying broken links can help you build your links while opening the door for new opportunities.  If you’re a new business owner, chances are, you’ve heard other people talking about backlinks. You may even have a…

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Connect Oktopost to Your Favorite Apps, with Zapier – B2B Marketing Article

For those unfamiliar, Zapier is one of the most essential tools for marketers that allows you to integrate 1500+ apps, without a single line of code or any knowledge of API programming. Zapier can help automate repetitive tasks (aka the most boring ones) between different apps, including Oktopost. We offered limited access for a while, and today we’re thrilled to announce that our Zapier integration is officially available to everyone. Get ready to zap away your routine. To get you…

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Michelle’s App of the Week: LastPass – B2B Marketing Article

By Michelle Voznyuk, Marketing Consultant at Heinz Marketing Gone are the days when one password is sufficient for all applications we use. As password requirements get stricter, we are forced to increase the length and number of special characters included in our passwords. And you can say goodbye to using “password” and “12345” unless you want to be the first target of any hacker. Up until recently, I too was still using the same few passwords for everything – email…

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Three Critical Steps for Thought Leadership Success – B2B Marketing Article

It’s now abundantly clear that compelling thought leadership content has become a vital component of effective marketing for most B2B companies. Numerous research studies have demonstrated that business buyers are relying on thought leadership content and that it has a significant impact on purchase decisions. The 2020 B2B Thought Leadership Impact Study by Edelman Business Marketing and LinkedIn provides more convincing evidence that good thought leadership content has become essential for successful B2B marketing. This research involved a survey of…

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Creative Tactics for Software Lead Generation – B2B Marketing Article

For B2B software companies, great content and a sound SEO strategy are the core of a successful lead generation. In the business world, you are constantly surrounded by competition from every corner. So, it ultimately all boils down to the right tactics that you use, and the more innovative, the better. In this blog post, we are going to explore creative lead generation tactics for your software business needs. A Hands-On Guide to Gaining B2B Leads from Social Media Take…

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Where Should Your Agency Focus Your New Biz Efforts In 2020? – B2B Marketing Article

This week RSW/US released its New Year Outlook 2020 Survey Report and based on the content, I think smaller, independent and/or specialist agencies will need to step up their biz dev game and learn to Sell Greatly this year or get left behind. Let’s talk about why. Clients Plan To Shrink Their Agency Rosters Charts from RSW/US New Year Outlook 2020 Survey Report According to the RSW/US report, companies that used to carry 5-6 agencies or more are finding it…

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