B2B

Report: Marketers Seeing an Improvement in Revenue, Thanks to Personalization – B2B Marketing Article

As marketers shift their focus to content personalization as a way to resonate with their target audience, new research suggests that companies that already have done so are seeing an improvement to their bottom line. Monetate recently published the “2019 Personalization Development Study” and statistics showed that 93 percent of companies with an advanced personalization strategy have experienced revenue growth. About 78 percent of those with a full or partially personalization strategy have seen a growth in revenue as well.…

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Solving 3 Brand Awareness Challenges with Intent Data – B2B Marketing Article

“If you build it, they will come.” Wouldn’t it be nice if life were that easy for B2B companies? Building a great product is only part of the battle. You know that there’s a lot more you have to do if you want to stand out among your competition. Unfortunately, there’s consensus among marketers that building brand awareness is one of the top challenges of the job. One reason brand awareness can be such a mystery is that it doesn’t…

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How To Develop Effective Campaign Positioning And Messaging – B2B Marketing Article

So you have the responsibility of creating a new marketing campaign for the quarter, or you are now in charge of a new product launch. This is an integral part of your company’s growth strategy so you need to ensure you develop a robust framework and plan for your marketing campaign as it will not only support the product team it will also need to support the sales and customer service teams.

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13 Blogging Mistakes Most Beginner Bloggers Make – B2B Marketing Article

Sometimes, when I tell people that I blog for a living, they roll their eyes. “That’s so easy,” they say. “You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!” That’s when I roll my eyes. See, people are quick to deem blogging as a no-brainer job. But when they actually sit down to write their first couple of posts, it hits them: This is way harder than I thought.

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Intermarketing Agency considers the evolution of influencer marketing – B2B Marketing Article

Intermarketing Agency has worked with influencers since last year and they’ve been refining their process ever since. The Drum Network spoke with the agency’s content and social media executive, Stephanie Douglas, and digital marketing executive, William Blackledge, to discuss the challenges facing influencer marekting, the importance of crafting great visual content and where the influence industry is headed. When did Intermarketing first become aware of and/or involved in ‘influencer marketing’? Stephanie Douglas: Our first fully-managed influencer marketing campaign came about…

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Show me the money: Why revenue ops is the hottest new trend in B2B – B2B Marketing Article

Revenue operations is the latest solution to bridging the yawning chasm between sales and marketing, and enable both to operate more effectively. The hype bandwagon is already rolling… so what’s driving it, and why will succeed where myriad other solutions failed? Joel Harrison reports About five years ago, the Chief Revenue Officer (CRO) was the NEXT BIG THING in B2B Marketing. This role, we were told, was going to be huge – all B2B organisations were going to need a…

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Is Your Marketing Strategy Based on Your B2B Software Features? – B2B Marketing Article

Many of the B2B software and start-up companies I meet with have plans to expand their activity and enter international markets, based solely on their product or on a handful of features which they have developed. This is natural for a software company, as this is its primary focus – developing a software solution and expanding its capabilities by adding new features. Some companies do indeed have unique features. Sometimes a particular feature may have considerable business implications for the…

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How to Ensure Your B2B Social Media Marketing Isn’t Boring – The Lead Agency – B2B Marketing Article

When most people think about social media marketing, they think about B2C companies selling their products to large groups of consumers. The channel has expanded significantly in the last decade and has become an effective way of influencing purchase behaviours. Social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel. However, any marketer that thinks this stat is only referring to B2C consumers is wrong. Social media reaches B2B decision-makers, with…

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Despite Challenges, Marketers Remain Committed to CX Technologies – B2B Marketing Article

In my last post, I discussed some of the findings from a recent study by The Harris Poll and RedPoint Global. Addressing The Gaps In Customer Experience was based on the results of two surveys. One involved 454 senior marketing and customer experience executives, and the second involved 3,002 adult consumers. The participants in both surveys resided in the United States, Canada, or the United Kingdom. As the title of the research report suggests, the primary objective of this study…

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