B2B

5 Ways to Re-engage and Recapture Your Lapsed Leads – B2B Marketing Article

Good leads are hard to obtain, and some might argue that they are even harder to manage. That’s why you should take extra steps to make sure that you maximize your lead nurturing results. In most cases, only a small fraction of your leads are ready to buy and a relatively large percentage of the remaining ones expire. However, did you know that you could still recapture and recycle your lapsed leads? Effectively re-engaging your lapsed leads is all dependent…

Read More

How to Use Gated Content Strategically – B2B Marketing Article

Your content marketing strategy is helping to boost traffic to your website, but what more can you do to turn visitors into qualified leads? This is a question to which many are finding the answer with gated content. Not sure why you need it or should have it? Then continue reading! What Is Gated Content? Gated content comes in a variety of forms, and all have a singular mission: to entice visitors to give up their name and contact details…

Read More

Shopping for ABM Vendors? Read This First. – B2B Marketing Article

Choosing an ABM solution is like choosing an ice cream flavor at a new scoop shop. Not only are there a ton of different options, but some might be flavors you’ve never even heard of, let alone tasted. At this point, you have a few options. Pick something completely new, and you might find something amazing that you love – or you’ll find a flavor that you hate and waste your hard-earned money. Pick an old classic, and you could…

Read More

What Is the Cost of Video Production for the Web? – B2B Marketing Article

In the past, professional-grade video has been an expensive proposition. Shooting, editing and production required specialized equipment and expertise. Now, you have many more options, from low-cost do-it-yourself video blogs to polished corporate overviews. Fortunately, advances in technology have made even professional videography more affordable than ever. While the bromide “you get what you pay for” still applies, businesses today can get a higher quality product for their money. At the same time, our plugged-in business world is far more…

Read More

B2B Messaging: It’s Harder Than B2C – B2B Marketing Article

Business to Business (B2B) messaging is more intellectually stimulating and harder to create than Business to Consumer (B2C) messaging. B2B messaging is harder to test as well, which is why the use of solid research methods is critical. These challenges exist for one simple reason: B2B sales are more complex. Consequently, this complexity leaves B2B marketers with a heavy burden, one that can only be lightened with solid customer insights. B2B Buying Happens By Committee With B2C sales, a marketer…

Read More

Revenue-Driven Lead Generation | Launch Marketing – B2B Marketing Article

Lead generation best practices continue to evolve and reflect changes in consumer expectations. What was once a quest for quantity has shifted to a more selective pursuit of quality leads that ultimately translate to company revenue. So, how can marketing teams ensure that they are properly measuring performance and propelling a lead generation strategy that delivers revenue impact and sufficient quantities of valuable leads? We turned to Launch Marketing’s executive experts Christa Tuttle, Shawna Boyce and Jeff Raymond for their…

Read More

How is the B2B buyer evolving? – B2B Marketing Article

The way budgets are spent in B2B marketing departments has evolved in the last decade, due entirely to the change in channels available to marketers, and the buyers they are trying to capture. Rewind 10 years and you’d see B2B marketing budgets being spent on events and meetings – fill the top of the funnel and then let the sales team walk that lead all the way through the process until contracts are signed. And while events are still a…

Read More