B2B Telemarketing

GDPR Is Here. But What’s Next For Marketers and Personal Data? – B2B Marketing Article

  Many in the business world tried to ignore GDPR when the news first broke about these new data privacy regulations. But when they realised that keeping their heads buried in the sand wasn’t an option, there was a last-minute scramble to ensure compliance.    GDPR came into effect on May 25th, 2018. Yes, there was some fallout, with some companies choosing to close or being forced to, but many adjusted and carried on.   More than a year later,…

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6 mistakes to avoid when marketing internationally – B2B Marketing Article

  Many successful brands, leaning on their success in local markets, have taken the brave leap into foreign markets. Unfortunately, some of these brands have stumbled, if not completely fallen on their face. Here are some of the most common global marketing mistakes that companies can make.

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Is your marketing strategy “glocally” relevant? – B2B Marketing Article

  Glocal? No, that’s not a typo. Glocalisation is defined as:   “a combination of the words “globalisation” and “localisation.” The term is used to describe a product or service that is developed and distributed globally but is also adjusted to accommodate the user or consumer in a local market.”   To better understand this definition, let’s take a quick look at a brand that demonstrates a very clear understanding of it: McDonald’s.

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How to get international B2B marketing right – B2B Marketing Article

  Thanks to the internet, more companies than ever before can do business all across the globe. If your organisation is thinking about going international, it’s important to remember that you’ll need a new marketing strategy in order to succeed.   Here are 6 tips that you can use to get your international B2B marketing right:

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Avoid these mistakes to deliver an effective B2B telemarketing campaign – B2B Marketing Article

  Many businesses understand that B2B telemarketing can be an effective tool for reaching prospects. However, there are a number of practices they, or their telemarketing partner, should avoid in order to guarantee solid results. Here are 3 mistakes that inexperienced B2B telemarketers make:

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The one thing people don’t understand about multi-channel marketing – B2B Marketing Article

  Multi-channel marketing is a marketing strategy that uses a variety of channels to reach customers. These could be tv ads, emails, social media, channels or any other mix. In order to ensure your marketing message is effective, it’s best to reach out to potential customers on whichever channels they’re using.  But how many marketers actually do this?

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5 Channels To Include In Your B2B Lead Generation Toolkit – B2B Marketing Article

When developing an effective B2B lead generation strategy, there are a few questions you need to ask: “What are our key selling points?”, “How well established is our brand?”, “Who are our customers?” One particularly critical question is “What channels should we be using as part of this strategy?”  In this blog, we’ll be taking a look at five channels that you should consider for your B2B lead generation plan.

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How to Improve Your Telemarketing Using EQ – B2B Marketing Article

While some roles in an organisation require less emotional intelligence (EQ) than others, telemarketing is not one of them. Telemarketers, due to their high levels of engagement with leads or clients, are often the first to face a negative response from a lead or customer. Under these circumstances, one would think that companies would hire telemarketers with high IQ, or undergo EQ skills training. However, as many of us have likely experienced, this isn’t always the case. In this article…

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