B2B Telemarketing

5 Channels To Include In Your B2B Lead Generation Toolkit – B2B Marketing Article

When developing an effective B2B lead generation strategy, there are a few questions you need to ask: “What are our key selling points?”, “How well established is our brand?”, “Who are our customers?” One particularly critical question is “What channels should we be using as part of this strategy?”  In this blog, we’ll be taking a look at five channels that you should consider for your B2B lead generation plan.

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How to Improve Your Telemarketing Using EQ – B2B Marketing Article

While some roles in an organisation require less emotional intelligence (EQ) than others, telemarketing is not one of them. Telemarketers, due to their high levels of engagement with leads or clients, are often the first to face a negative response from a lead or customer. Under these circumstances, one would think that companies would hire telemarketers with high IQ, or undergo EQ skills training. However, as many of us have likely experienced, this isn’t always the case. In this article…

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Do You Speak My Language? How a Common Tongue Connects People in Marketing – B2B Marketing Article

The importance of speaking the same language isn’t lost on global brands like Johnnie Walker. When they went global, they didn’t just do a direct translation of their classic phrase “Keep Walking”, but also included local quotes and phrases that were relevant to each language.  Language is deeply connected to many other aspects of who we are. South African comedian Trevor Noah, who now hosts the popular US programme The Daily Show, insightfully captures the importance of language: Language brings…

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How GDPR Changed The Way B2B Marketers Operate – B2B Marketing Article

In May 2016, the official regulations of the EU General Data Protection Regulations directive were published in all official EU languages. This new directive was expected to have a major impact on how companies were legally allowed to handle the data of EU citizens, sending some businesses into a panic. Many of their systems were non-compliant, and failure to follow these new regulations could result in a fine of either €20 million, or 4% of the company’s worldwide annual revenue…

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How To Know If Your Partners Are GDPR Compliant – B2B Marketing Article

GDPR came into effect in May 2018, and companies are still struggling to wrap their heads around its impact. While companies are taking steps, or have already taken them, to ensure that they’re GDPR compliant internally, they also need to make sure that any business partner that makes use of their data is doing the same.

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