Many in the business world tried to ignore GDPR when the news first broke about these new data privacy regulations. But when they realised that keeping their heads buried in the sand wasn’t an option, there was a last-minute scramble to ensure compliance. GDPR came into effect on May 25th, 2018. Yes, there was some fallout, with some companies choosing to close or being forced to, but many adjusted and carried on. More than a year later,…
Many successful brands, leaning on their success in local markets, have taken the brave leap into foreign markets. Unfortunately, some of these brands have stumbled, if not completely fallen on their face. Here are some of the most common global marketing mistakes that companies can make.
Glocal? No, that’s not a typo. Glocalisation is defined as: “a combination of the words “globalisation” and “localisation.” The term is used to describe a product or service that is developed and distributed globally but is also adjusted to accommodate the user or consumer in a local market.” To better understand this definition, let’s take a quick look at a brand that demonstrates a very clear understanding of it: McDonald’s.
Thanks to the internet, more companies than ever before can do business all across the globe. If your organisation is thinking about going international, it’s important to remember that you’ll need a new marketing strategy in order to succeed. Here are 6 tips that you can use to get your international B2B marketing right:
Many businesses understand that B2B telemarketing can be an effective tool for reaching prospects. However, there are a number of practices they, or their telemarketing partner, should avoid in order to guarantee solid results. Here are 3 mistakes that inexperienced B2B telemarketers make:
Traditionally, B2B marketing has operated from a very different playbook from B2C marketing. Many believed that B2B marketing was another beast entirely, and that it was foolish to try and implement B2C strategies as part of your B2B marketing campaign. This 2012 article from CBS clearly summarises this mindset: Many executives wrongly believe that selling to businesses is the same as selling to consumers. As a result, they employ strategies that have worked in consumer-oriented businesses, like brand marketing,…
Multi-channel marketing is a marketing strategy that uses a variety of channels to reach customers. These could be tv ads, emails, social media, channels or any other mix. In order to ensure your marketing message is effective, it’s best to reach out to potential customers on whichever channels they’re using. But how many marketers actually do this?
When developing an effective B2B lead generation strategy, there are a few questions you need to ask: “What are our key selling points?”, “How well established is our brand?”, “Who are our customers?” One particularly critical question is “What channels should we be using as part of this strategy?” In this blog, we’ll be taking a look at five channels that you should consider for your B2B lead generation plan.
While some roles in an organisation require less emotional intelligence (EQ) than others, telemarketing is not one of them. Telemarketers, due to their high levels of engagement with leads or clients, are often the first to face a negative response from a lead or customer. Under these circumstances, one would think that companies would hire telemarketers with high IQ, or undergo EQ skills training. However, as many of us have likely experienced, this isn’t always the case. In this article…
Whether you’re building your own B2B telemarketing team or looking for a B2B partner to assist with your telemarketing campaign, it’s important to find telemarketers with high emotional intelligence (EQ).