B2B Strategy and Messaging

B2B Brand Strategy | Launch Marketing – B2B Marketing Article

Whether your company needs to re-establish or re-invent its brand after experiencing a merger or acquisition, is entering a new market where it isn’t well known, or hasn’t evolved its brand along with changes in the market it currently serves, brand strategy plays a pivotal role in how you’re going to reach your target audience moving forward. If you’re new to creating a brand strategy, you might wonder what it is and why it matters so much. Simply put, brand…

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Software and SaaS Marketing Best Practices – B2B Marketing Article

Software and Software as a Service (SaaS) marketing is, not surprisingly, garnering more attention as spending on SaaS continues to rise across companies of all sizes. In fact, Blissfully notes in its 2019 Annual SaaS Trends Report that the average company spend on SaaS in 2018 rose 78% over the previous year. They also report that companies saw nearly 40% of their SaaS stack change last year. Fueling this volatility in organizations’ SaaS stacks are a wider variety of SaaS…

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