B2B sales

Essential generation strategies for your business – B2B Marketing Article

Lead generation remains a fundamental process, enabling business success. Identifying and capturing new business opportunities can be tough, especially when competing against other organizations or types of product. Your lead generation strategy needs to stand out, quickly grab audience attention and encourage conversion- but this is easier said than done. Use these essential strategies to revolutionize your lead generation approach for advanced business success. 

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Making Sales Prospecting Fun & Easy For Introverts – B2B Marketing Article

Recently I was invited to join John Jantsch on his Duct Tape Marketing podcast to talk about Sales Prospecting in a digitally centric world. We covered a ton of ground and I wanted to share the podcast and transcript (for you folks that prefer to read) here on the Converse Digital Blog. Questions we covered: What you’ll learn if you give a listen: How being fully present can help you win business. Why content should feel like it was written…

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B2B Revealed Podcast | Going Beyond Brexit – B2B Marketing Article

In this episode, we discuss how Brexit will impact the world of B2B with Martina Bozadzhieva, market research Europe expert at DuckerFrontier. Bozadzhieva’s expertise comes from direct experience navigating business dynamics in the turbulent European market. You’ll definitely want to listen if you do business in the UK, France, or Germany. In This Episode: Current business trends and challenges in the UK. The companies set to benefit the most with a “hard” Brexit. Unique EU regulations that impact B2B businesses.…

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Imagine A World Without Any Sales Prospects – B2B Marketing Article

Imagine waking up one morning, the owner of a small, but growing ad agency, and finding out your entire client base just fired you within the last hour. And just to make it more fun, every sales prospect in your database… all look just like the clients who just fired you. What would you do next? How would you begin the challenge of sales prospecting in a world in which you had no sales prospects? For me that day was…

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Is Your Sales Team Set Up To Succeed? – B2B Marketing Article

Improving win rates is within your control. After many B2B win-loss analysis research projects, we have found that simple adjustments can make a huge difference to the effectiveness of your sales team. Largely, it comes down to ensuring your sales team has the time, tools, and training to do their jobs. Sadly, this is all too rare in the world of B2B tech. We recently hosted four B2B sales experts on the B2B Revealed Podcast to learn what B2B sales…

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How Do You Overcome Sales Objections To Close More Deals – B2B Marketing Article

In the movie Wall Street, there is a scene where Hal Holbrook’s character tells Charlie Sheen’s character, “There comes a time in every man’s life when man looks in the abyss, there’s nothing staring back at him. At that moment, man finds his character. And that is what keeps him out of the abyss.” I love that quote because I think it is so honest and true. There does come not just a time, but often many times, in a…

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The art of cold calling – B2B Marketing Article

Three in four decision makers have scheduled further communication or arranged meetings based on cold communication. Although cold calling has received a questionable name due to its arguably intrusive nature, this strategy undeniably works and continues to yield an impressive result for B2B organizations. To deliver a fully successful B2B sales strategy, you need to master the art of cold calling. Let’s discover what cold calling means, the legalities surrounding this process and some top tips for cold calling success!…

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The definitive list of essential sales pipeline metrics – B2B Marketing Article

There are hundreds of B2B sales metrics feeding into your pipeline. Each one offers your business a new piece of insight, but there’s always a limit. Too many metrics become a hindrance, confusing your team’s analysis. Considering an influx of metric data can miscommunicate information, rendering it irrelevant to your primary business goals. To help you achieve the ultimate B2B sales success, we’ve pulled together the definitive list of sales pipeline metrics. Here are the fundamental figures you need to…

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