B2B Online Marketing Blog

Five Crucial Tips for a Successful Boost Post on Facebook – B2B Marketing Article

In 2018, Facebook announced a “shift ranking to make News Feed more about connecting with people and less about consuming media in isolation.” While the move was designed to benefit the Facebook users, some businesses were left out in the cold, seeing giant drops in the amount of fans that saw their posts. The drop in organic reach continues in 2019, with little hope of coming back up and Facebook has continued to tweak it’s algorithm. In a blog post I…

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5 SEO Tactics to Get the Right Leads in the Door – B2B Marketing Article

Stop me if you’ve heard this before – “I’m getting a lot of traffic from SEO but it’s not the right traffic.” It’s fairly common and honestly, it’s not all that surprising. After all, the traffic you get from organic search can be much less targeted than the traffic you get from paid campaigns. And, for many of our clients, whose buying cycles can reach up to 18 months, high volume keywords tend to drive top of the funnel traffic,…

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