B2B Marketing

COVID-19’s Surprising Impact on Marketing Spending – B2B Marketing Article

Decades of research studies have shown that investing in advertising and marketing during a recession will enable companies to increase market share and recover more quickly when the recession ends. Nevertheless, the general view is that marketing is one of the first business functions to face budget cuts when times get tough. It’s now clear that the US economy is in recession because of the impacts of the COVID-19 pandemic. As COVID-19 spread across the country, it quickly became apparent that…

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6 B2B SaaS Marketing Strategies – B2B Marketing Article

It’s a jungle out there for SaaS companies. The marketplace is crowded; the competition is fierce. Once your business acquires new customers, you’ll want to do everything in your power to keep them. And in the SaaS marketplace where a recurring revenue business model is at the core of profitability and growth, one thing is certain: customer retention is the key to long-term success.  So what are some marketing strategies that can help your SaaS company shift to a customer-first…

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12 Ways to Use Buyer Intent Signals as Your Sales Advantage – B2B Marketing Article

By Brian Giese, CEO of True Influence. Verified buyer intent data from a reliable resource can be invaluable across many facets of an organization. Intent is well known for its ability to help B2B marketers spot in-market buyers, but sales teams should get just as excited about how intent data fires up the pipeline with ready prospects. Try some of these twelve ways to help Sales win with intent: 1 – Flesh Out the Buying Group Especially exciting is the…

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Sofia O’Malley of Dell Outlet on Creating a Global B2B & B2C Marketing Team – Marketing Article

Okay, marketers, here’s your content marketing challenge for the day. Your target audience includes the following: Small business owners Gamers Teachers Lifestyle bloggers Young professionals/Entrepreneurs All you have to do is come up with messaging that will resonate with each of these groups, while repurposing as much content as possible for maximum efficiency. Some of these segments are B2B, some are B2C, and some ride the line between the two, so plan accordingly.  Oh, and while you’re at it, we…

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How To Bring A Digital Mindset To Non-Digital Channels – Marketing Article

May 28, 2020 | 3 minute read For most of us, making in-store purchases doesn’t take much thought. We have an idea of what we want, go into the store, grab it, and go. Yet, we often find ourselves buying those same items online.  In this podcast, Doug Ryan, RRD’s President of Marketing Solutions, will share how the in-store experience is being built to drive customers online, discuss the last mile of marketing, the resurgence of direct mail, and the…

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7 Reasons Your Inbound Marketing Content Isn’t Working – B2B Marketing Article

Great inbound marketing relies on content that has the ability to captivate its audience and keep them coming back for more. Therefore, at the heart of every great inbound marketing strategy is a wide range of expertly crafted articles, blogs, videos and research papers. When done right, inbound marketing content creation can help businesses expand their audience, strengthen brand affinity, and ultimately drive leads and sales. But often, marketers feel that their inbound marketing content isn’t working – not driving…

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5 Back-to-Business Tips for B2B Sales Survival – B2B Marketing Article

By Brian Giese, CEO of True Influence. For almost anyone in B2B sales today, COVID-19 is your biggest competitor. The pandemic changed everything, and the daily life of B2B Sales is no exception. It will be at least a year before the old go-to’s of trade shows, business dinners and constant travel re-emerge as the standard – if they ever do. Sales is about relationships, while COVID is about social distancing. Buyers like to meet the people they do business…

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18 Common Features of a Best-in-Class Lead Nurture Program – B2B Marketing Article

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. Today, advances in marketing technology make such “automation” seem laughably basic. Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a variety of channels – to…

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