B2B Marketing Tools

New Year, New Publishing Features – B2B Marketing Article

Back in August, we’ve launched the new post console, but our work didn’t stop there. We kept on tweaking and improving the new interface based on our customers’ feedback, and today, we’re excited to announce a few more updates that will make your experience even better. Action Buttons The most notable change that we’re announcing today is the new action buttons. We tweaked their look and feel, so you will be able to set posting parameters (such as a campaign, audience,…

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Top 8 Content Calendar Platforms – Marketing Article

One of the hardest things about B2B marketing is that you’re trying to reach an audience that has customers of their own to market to and is reading the same blogs, following the same trends, and trying the same new approaches you are. They might appreciate your marketing efforts on a professional level, but you’re not pushing their emotional buttons and getting inside their head the way you might with an individual consumer who doesn’t spend their weekends learning about…

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