B2B Marketing Tips

Fintech Social Media Marketing Done Right – B2B Marketing Article

It’s hard out there for fintech and finserv companies. They have to compete for eyeballs and wallets against banking giants, disruptive startups, and wildcards like cryptocurrency payment apps. A quick look at the banking and finance category in your mobile app store will show you how crowded the field is right now. There’s a good reason for this astronomic growth — the rewards are huge and the market has all kinds of directions to grow in.  Right now, COVID-19 is…

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Which Tactics Should You Use? – B2B Marketing Article

When it comes to inbound marketing, there is a significant list of tactics at your fingertips. So which inbound marketing tactic should you be using? The short answer – there is not just one. According to our latest research, the majority of senior B2B marketers combine several tactics when building their inbound marketing strategies… But that doesn’t mean implementing every single option – in fact, only 5% said they utilize all methods available. So how do you go about choosing…

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7 Steps to Jump-Start Your B2B Instagram Presence – B2B Marketing Article

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up. While Instagram has been around since 2010, it’s only recently evolved as a platform to fuel engagement through building rapport and reach future audiences who will one day become B2B decision-makers. And since Instagram can seem especially daunting for a B2B company (because, let’s face it, a photo of a product or service is boring),…

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Connect Oktopost to Your Favorite Apps, with Zapier – B2B Marketing Article

For those unfamiliar, Zapier is one of the most essential tools for marketers that allows you to integrate 1500+ apps, without a single line of code or any knowledge of API programming. Zapier can help automate repetitive tasks (aka the most boring ones) between different apps, including Oktopost. We offered limited access for a while, and today we’re thrilled to announce that our Zapier integration is officially available to everyone. Get ready to zap away your routine. To get you…

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What is Experiential Marketing and How Can B2B Companies Leverage It – Marketing Article

Customers today have full control over what, when, why, and how they interact with brands and purchase products. As more companies are producing a proliferation of offers and bland advertising messages, people have become more desensitized and cynical about the general mindless consumerism.  Mature organizations that have cozied up to their customers in the past with traditional marketing channels are now facing a downright breakdown. The marketing strategies of yesterday are rendered useless — today the modern customer can tune…

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How to Use Inbound vs Outbound Marketing [Complete Guide] – Marketing Article

Should I use inbound or outbound marketing? The short answer to that question is usually “both”. Not a very helpful answer to a marketer working on a strategy to maximize ROI. With every marketing dollar carrying the heavy tax of justifying its spending to management, you simply can’t shoot in all directions hoping to hit a lead. Where do you find that balance between outbound and inbound marketing to maximize and grow the flow of leads? What should you consider…

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