B2B Marketing Strategy

How to Use Inbound vs Outbound Marketing [Complete Guide] – Marketing Article

Should I use inbound or outbound marketing? The short answer to that question is usually “both”. Not a very helpful answer to a marketer working on a strategy to maximize ROI. With every marketing dollar carrying the heavy tax of justifying its spending to management, you simply can’t shoot in all directions hoping to hit a lead. Where do you find that balance between outbound and inbound marketing to maximize and grow the flow of leads? What should you consider…

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B2B Revealed Podcast | Going Beyond Brexit – B2B Marketing Article

In this episode, we discuss how Brexit will impact the world of B2B with Martina Bozadzhieva, market research Europe expert at DuckerFrontier. Bozadzhieva’s expertise comes from direct experience navigating business dynamics in the turbulent European market. You’ll definitely want to listen if you do business in the UK, France, or Germany. In This Episode: Current business trends and challenges in the UK. The companies set to benefit the most with a “hard” Brexit. Unique EU regulations that impact B2B businesses.…

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The 3 Biggest Challenges In Enterprise B2B Marketing – B2B Marketing Article

Planning, delivering and measuring enterprise B2B marketing activity is no easy task. This is particularly true if you’re targeting the EMEA market and your head office is somewhere in the States. We work with marketers that are in exactly this position and they face a lot of common challenges. Here are the top three that we keep seeing time and time again. 1. Localisation (a.k.a de-American-ising) First and foremost, let’s talk about keeping things local (and I’m not talking about…

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B2B Marketing Strategy: 16 pillars for success – B2B Marketing Article

A few months ago, I received a phone call from one of my clients – a person I respect greatly and someone I enjoy working with. He was on the hunt for a new CMO and was sharing CVs with me of those he thought capable and suitable for the role as his right hand ‘man’ or ‘woman’ in this case. It was a quick call. I knew he was looking for this person and I knew he’d been interviewing.…

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B2B marketing tips for the summer season – B2B Marketing Article

It’s safe to say that summer has officially arrived in the UK, and not just because we’ve had amazing weather for the last 2 months. Schools have broken up and many people will start heading off to even sunnier destinations for a break. Some call this period the “summer slowdown” and it can certainly feel that way depending on the industry you work in. If you are finding yourself with a bit more time in the work day then you’re in luck!…

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B2B Marketing Content Needs Creative Ideas and Execution for the Best Punch! – B2B Marketing Article

The purpose of this post isn’t to argue that B2B marketing requires outstanding content. I believe that any B2B marketing professional still doubting that is probably not open to the points I want to make… What I want you to think more about is why and how to add more creativity into your content development. Since I speak as a senior creative director, you may be surprised at how broadly I apply the word ‘creative’ to B2B marketing. I think every…

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