B2B Marketing Strategy

Keep Calm And Adapt Your Marketing Strategy | Modern – B2B Marketing Article

Keep calm and adapt your marketing strategy Disruption and change can often cause adversity. However, whilst adversity is destructive, it can also lead to positive changes for your marketing strategy.  Remember February 2014? Tube strikes in London caused  major  disruption. But the disruption led to new ways of looking at the world, as millions of commuters were forced to come up with a new way of getting to work.  As a result, 1 in 20 stuck with their new routes long after the…

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7 Steps to Jump-Start Your B2B Instagram Presence – B2B Marketing Article

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up. While Instagram has been around since 2010, it’s only recently evolved as a platform to fuel engagement through building rapport and reach future audiences who will one day become B2B decision-makers. And since Instagram can seem especially daunting for a B2B company (because, let’s face it, a photo of a product or service is boring),…

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Normalization to Rationalization: Boost Marketing Efficiency and Outcomes Through Data Normalization – B2B Marketing Article

06 Jan Normalization to Rationalization: Boost Marketing Efficiency and Outcomes Through Data Normalization Disparate data sources and marketing applications are leading to inconsistent and inaccurate data making it difficult for marketers to keep up with lead requirements and demonstrate marketing’s contribution to revenue. Marketing teams are used to hearing one thing over and over: “We need more leads!” The task of keeping up with demand never ends, and simply dumping more contacts into your database creates some unintended…

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What to Leave Behind and What to Adopt in 2020 – Marketing Article

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020. Marketing has never been a sedentary experience,…

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Marketing performance: moving the needle – B2B Marketing Article

Marketing performance: moving the needle Our clients ask us all the time about benchmarking. They’re keen to know how they compare to their peers. It’s always the usual suspects such as website conversion or industry click through rate that gets our client wondering how they stack up.    Knowing how you compare against similar companies is a great way to gain perspective on your own performance and can be a terrific identifier of poor execution (or excellent competitor activation), if those KPIs are not being met.   Knowing how…

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Marketing’s role in driving digitalisation – B2B Marketing Article

Marketing’s role in driving digitalisation Digitalisation is far from a new topic. The adoption of digital practices across all business channels has been happening for a while. As marketers, our focus has been to effectively leverage digital platforms for lead generation, lead nurture, brand awareness and other key initiatives. But what does the bigger picture look like? Taking a quick step back, it’s important to remember one of the key reasons why digital has become so important – our customers.…

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Sales and Marketing Unite | Oktopost Podcast – B2B Marketing Article

We’re very excited to share the new Oktopost podcast, B2B Marketing Now! In our first episode, Brett McNay, the Director of Enterprise Client Engagement at Bluewolf, an IBM Company, joins Jessica Stephens, Inbound Marketing Director at Oktopost to discuss sales and marketing. Subscribe wherever you listen to podcasts, as this is the first topic of a twice monthly program. Next time we will be reviewing the power of video in B2B marketing.   A Few Takeaways from Episode 1 “SDRs can…

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