B2B Marketing Strategy

Normalization to Rationalization: Boost Marketing Efficiency and Outcomes Through Data Normalization – B2B Marketing Article

06 Jan Normalization to Rationalization: Boost Marketing Efficiency and Outcomes Through Data Normalization Disparate data sources and marketing applications are leading to inconsistent and inaccurate data making it difficult for marketers to keep up with lead requirements and demonstrate marketing’s contribution to revenue. Marketing teams are used to hearing one thing over and over: “We need more leads!” The task of keeping up with demand never ends, and simply dumping more contacts into your database creates some unintended…

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What to Leave Behind and What to Adopt in 2020 – Marketing Article

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020. Marketing has never been a sedentary experience,…

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Marketing performance: moving the needle – B2B Marketing Article

Marketing performance: moving the needle Our clients ask us all the time about benchmarking. They’re keen to know how they compare to their peers. It’s always the usual suspects such as website conversion or industry click through rate that gets our client wondering how they stack up.    Knowing how you compare against similar companies is a great way to gain perspective on your own performance and can be a terrific identifier of poor execution (or excellent competitor activation), if those KPIs are not being met.   Knowing how…

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Marketing’s role in driving digitalisation – B2B Marketing Article

Marketing’s role in driving digitalisation Digitalisation is far from a new topic. The adoption of digital practices across all business channels has been happening for a while. As marketers, our focus has been to effectively leverage digital platforms for lead generation, lead nurture, brand awareness and other key initiatives. But what does the bigger picture look like? Taking a quick step back, it’s important to remember one of the key reasons why digital has become so important – our customers.…

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Sales and Marketing Unite | Oktopost Podcast – B2B Marketing Article

We’re very excited to share the new Oktopost podcast, B2B Marketing Now! In our first episode, Brett McNay, the Director of Enterprise Client Engagement at Bluewolf, an IBM Company, joins Jessica Stephens, Inbound Marketing Director at Oktopost to discuss sales and marketing. Subscribe wherever you listen to podcasts, as this is the first topic of a twice monthly program. Next time we will be reviewing the power of video in B2B marketing.   A Few Takeaways from Episode 1 “SDRs can…

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How is the B2B buyer evolving? – B2B Marketing Article

The way budgets are spent in B2B marketing departments has evolved in the last decade, due entirely to the change in channels available to marketers, and the buyers they are trying to capture. Rewind 10 years and you’d see B2B marketing budgets being spent on events and meetings – fill the top of the funnel and then let the sales team walk that lead all the way through the process until contracts are signed. And while events are still a…

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Use Contact Data Maintenance to Revitalize Your ABM Campaign – B2B Marketing Article

22 Jul Revitalize your ABM Program with CDM Account Based Marketing (ABM), delivering hyper-personalized marketing messages to a highly selective group of prospects in target accounts, is really nothing new. However, the demand for current, accurate, and complete prospect data has never been greater. Segmentation requires more precision as marketing messages are finely tuned across a wide spectrum of job roles, titles, and functions. In order to do this effectively, companies need near real time access to a…

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How to Use Inbound vs Outbound Marketing [Complete Guide] – Marketing Article

Should I use inbound or outbound marketing? The short answer to that question is usually “both”. Not a very helpful answer to a marketer working on a strategy to maximize ROI. With every marketing dollar carrying the heavy tax of justifying its spending to management, you simply can’t shoot in all directions hoping to hit a lead. Where do you find that balance between outbound and inbound marketing to maximize and grow the flow of leads? What should you consider…

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B2B Revealed Podcast | Going Beyond Brexit – B2B Marketing Article

In this episode, we discuss how Brexit will impact the world of B2B with Martina Bozadzhieva, market research Europe expert at DuckerFrontier. Bozadzhieva’s expertise comes from direct experience navigating business dynamics in the turbulent European market. You’ll definitely want to listen if you do business in the UK, France, or Germany. In This Episode: Current business trends and challenges in the UK. The companies set to benefit the most with a “hard” Brexit. Unique EU regulations that impact B2B businesses.…

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