No matter how creative or high impact your B2B campaigns are, without good quality data, they just won’t deliver. If you want to start Q1 strong, now’s the time to audit and refresh your B2B prospect database. This will ensure pinpoint accuracy, insights on key decision-makers and of course, volume – the perfect trio for maximising response. So, with this in mind, here’s our top tips to optimise your data for the coming year…   Appending your current campaign data…