B2B Marketing Blog

B2B Messaging: It’s Harder Than B2C – B2B Marketing Article

Business to Business (B2B) messaging is more intellectually stimulating and harder to create than Business to Consumer (B2C) messaging. B2B messaging is harder to test as well, which is why the use of solid research methods is critical. These challenges exist for one simple reason: B2B sales are more complex. Consequently, this complexity leaves B2B marketers with a heavy burden, one that can only be lightened with solid customer insights. B2B Buying Happens By Committee With B2C sales, a marketer…

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How to get rhythm in your marketing – B2B Marketing Article

When a buyer is ready to talk, we need to talk with them right away. And if they’re not, we need to follow up. But what is the right cadence? How quickly should I follow up? How quickly should my next and my next and my next correspondence be? How many should there be? Landing the right cadence – That’s what we’re going to explore in this month’s blog. Timing is everything When you say something is just as important…

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Takeaways from WITI Boston’s Breaking Through Barriers: Climbing the Tech Ladder – B2B Marketing Article

Last night, Aberdeen had the pleasure alongside Randstad Technologies of hosting the Women in Technology International (WITI) event, Breaking Through Barriers: Climbing the Tech Ladder. The event was filled with interesting discourse regarding the gender and diversity gap in the tech sector between five female influencers — exploring ways to advance women of all levels, and backgrounds by addressing leadership and empowerment while simultaneously creating a culture of inclusivity. Photo credit: WITI Boston The speakers (left to right) included Kaye…

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Zoned In: Zift’s Strategic Alliance Program is Blooming – B2B Marketing Article

As Director of Marketing Communications, Lisa is responsible for development and implementation of Zift’s marketing strategies, marketing communications, analyst relations and PR activities. She has over 20 years of experience working with channel marketing and sales experts with special focus on technology, health sciences, government agencies and financial services.   This is only a snippet of a B2B Marketing Article written by Lisa Hyatt Source link

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VantagePoint Marketing Hires Director of Digital Strategy – B2B Marketing Article

Greenville, SC – VantagePoint Marketing, a nationally recognized business-to-business marketing agency with special expertise in foodservice, has hired Damien Pierce as director of digital strategy. In this role, Pierce will be responsible for developing digital strategies for VantagePoint clients and supporting account teams in implementing digital marketing initiatives, in addition to enhancing the agency’s current digital communications strengths and new service offerings. “Damien has a passion for digital trends and how brands interact with digital properties,” said Henry Pellerin, VantagePoint…

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Marketers Continue to Struggle with Organic Search and Social Media Obstacles – B2B Marketing Article

Marketers continue to turn to organic search and social media to achieve their top objectives. However, it’s not without obstacles along the way. Ascend2 recently conducted the “Organic Search and Social Media Survey” and discovered that the 49 percent of the best-in-class marketers have been “very successful” at achieving their organic search and social media strategy objectives. However, the remainder of marketers (48 percent) have only been “somewhat successful,” and three percent have been “unsuccessful.” When it comes to the…

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Steps to LinkedIn Marketing Success for B2B Businesses – The Lead Agency – B2B Marketing Article

Understanding Social Media and the complex algorithms behind the programs is vital for marketers and business owners who want to succeed online. Facebook is the go-to for B2B businesses, with 89% of B2B companies using the channel to generate leads. However, as Facebook’s algorithm changes continue to limit the organic reach of posts, it’s important for brands to look for other channels to promote their products and services. Smart digital marketers are already using LinkedIn – if you’re not one of…

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What’s Next for the Customer Data Platform Industry? – B2B Marketing Article

Customer success platform Gainsight recently released a Customer Data Platform module for its system. This followed Freshworks’ acquisition of Natero, another customer success platform that builds a unified customer database. Totango, another customer success platform, also positions itself as CDP.  There’s nothing questionable about these claims.  Customer success platforms were among the earliest classes of systems identified as CDPs. Like predictive modeling systems, they originally built a unified database to support their primary application and later recognized that the database…

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KubeCon + CloudNativeCon: One of the Most Important Events in Tech Today – B2B Marketing Article

I had the opportunity to attend the recent KubeCon + CloudNative conference in Barcelona, and from the energy of the show, the number of attendees, and most importantly, the vital technology it covers, it’s hard to walk away from the event and not think that every business that wants to digitally transform and modernize should have someone in attendance. Of course, I know there are some of you reading this thinking “What the heck’s a kubecon?” Well, the KubeCon +…

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Your Secret Superpower for SaaS Customer Retention – B2B Marketing Article

Keeping customers is the most cost-effective way for B2B companies like yours to grow and thrive. A mere 5% increase in retention can increase company revenue by 25-95%. Your company’s efforts to retain customers should include the marketing team throughout the customer journey.

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