B2B Marketing Articles

B2B Marketing Articles

Welcome to our B2B Marketing Articles Section, we update our b2b marketing articles every 5 hours.

Maintaining Company Culture in Times of Crisis – B2B Marketing Article

It’s a typical interview, and a business owner asks the would-be employee, “Do you think you would be a good fit with our company culture?” Or maybe the interviewee, given the chance to ask a question, chimes in, “Can you tell me a little about the culture?” With the attention we pay to “culture,” you’d think we were all amateur anthropologists. But there is a reason it plays a significant role in how we think about businesses today. Identifying and…

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6 B2B SaaS Marketing Strategies – B2B Marketing Article

It’s a jungle out there for SaaS companies. The marketplace is crowded; the competition is fierce. Once your business acquires new customers, you’ll want to do everything in your power to keep them. And in the SaaS marketplace where a recurring revenue business model is at the core of profitability and growth, one thing is certain: customer retention is the key to long-term success.  So what are some marketing strategies that can help your SaaS company shift to a customer-first…

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12 Ways to Use Buyer Intent Signals as Your Sales Advantage – B2B Marketing Article

By Brian Giese, CEO of True Influence. Verified buyer intent data from a reliable resource can be invaluable across many facets of an organization. Intent is well known for its ability to help B2B marketers spot in-market buyers, but sales teams should get just as excited about how intent data fires up the pipeline with ready prospects. Try some of these twelve ways to help Sales win with intent: 1 – Flesh Out the Buying Group Especially exciting is the…

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A Quick Guide to Writing Sales Scripts for IT Selling – B2B Marketing Article

Getting your client on a one-on-one call or meeting is one step closer to closing the sale. But, is your script good enough to get them to convert? Your sales script is a critical component in pitching your clients, and it can determine if your customer eventually buys into what you have to offer. In today’s guide, we explore how you can write a winning script to maximize conversions and amplify your growth. Capture Future Customers: Produce Content That Makes…

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11 Plays to Get Your Business Back After Covid-19 And The New Normal – B2B Marketing Article

How are you—and your business?  Hopefully, being at—and working from—home, your basic needs are being met. Personally, you have enough air, water, food, and sleep. You also feel safe and protected. But, what about your business? How healthy, safe, and protected is it? The playing field has changed. For many, a lot of current business has been put on hold. Opportunities in the pipeline have been cancelled or delayed. Clients are withholding payment or asking for new terms. Moreover, face-to-face…

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Adapt Marketing Strategy In A Crisis | Modern – B2B Marketing Article

2020 has been ever changeable and a year to remember. The global pandemic has enforced businesses to adapt marketing strategy by shifting into agile mode and rethinking their operating models, service models and distribution models to stay afloat, stay lean and ensure a future for their shareholders. The typical response has been to shift into ‘freeze’ mode with watchful waiting, or pivot to ‘flex’ mode where they fix or find new routes to market, revenue streams or areas of market…

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Building a case against marketing budget cuts in difficult times – B2B Marketing Article

The economy is in a constant state of flux. There are good times and there are bad times; periods of global recession and periods of prosperity. We can’t predict what will trigger the next financial crisis or which factors will combine to improve the broader economic outlook. What we do know is that well-run businesses have a far better chance of not only surviving difficult periods but thriving when the good times return.

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Sales Pipeline Radio, Episode 209: Q & A with Corey McCarthy @testarossaMktg – B2B Marketing Article

By Matt Heinz, President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio, or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.  The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. You…

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