b2b marketing analytics

8 tips to optimise your B2B database for 2020 – B2B Marketing Article

No matter how creative or high impact your B2B campaigns are, without good quality data, they just won’t deliver. If you want to start Q1 strong, now’s the time to audit and refresh your B2B prospect database. This will ensure pinpoint accuracy, insights on key decision-makers and of course, volume – the perfect trio for maximising response. So, with this in mind, here’s our top tips to optimise your data for the coming year…   Appending your current campaign data…

Read More

Boost your marketing campaign with these data modelling techniques – B2B Marketing Article

With the ever-growing complexity of B2B marketing, marketers are increasingly expected to move away from vanity metrics towards real actionable measurements for ever more transparent and trackable campaigns. They also need to prove real ROI and use evidence and data to aid in campaign decision-making. But, with all the different analytical models out there, how can marketers effectively put on their statistician hats and ensure they are using data effectively in their campaigns?

Read More