B2B Lead Gen

WEBINAR: Creating Marketing Impact and Value in Uncertain Times – B2B Marketing Article

In the face of uncertain market conditions, marketing is often the first to experience the budget implications. Budget shifting puts even more pressure on marketers to provide value by engaging target accounts and filling pipeline, which is a lot more challenging in a situation that prevents face-to-face meetings. When the need to generate demand heats up and the pipeline needs to be full, sales and marketing teams are under more pressure to deliver – fast. Join…

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Employee Spotlight: Amy Vosko, Vice President of Marketing and Demand Gen – B2B Marketing Article

Amy Vosko is the Vice President of Marketing and Demand Gen at Madison Logic, based in our NYC office. Amy’s been contributing her expertise with Demand Gen and ABM programs to the Madison Logic team for the past year. Her Demand Gen role works very closely with sales and marketing to ensure key account engagements and contribution to pipeline revenue. What drew you to Madison Logic?  I was a former client of ML’s. Over the 12 months that we had…

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Employee Spotlight: Tahsin Shamsul, Full Stack Engineer – B2B Marketing Article

Tahsin Shamsul is a Full Stack Engineer who has been working with Madison Logic’s technology team for almost two years now. What drew you to Madison Logic? When did you know that ML was the right job for you?  As a Software Engineer, I was drawn to Madison Logic because of the technologies utilized by their tech team. I was intrigued by the opportunity to grow and learn as a professional and learn about the industry, not only on the tech side. I…

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4 Challenges That Every B2B Marketer Faces and How to Overcome Them – B2B Marketing Article

Every B2B marketer is dealing with similar challenges. They may change based on the industry and product,  but as a whole we are all working through the same things. Understanding your biggest B2B challenges can not only help you deal with the issues that arise – it can help you prevent a crisis altogether. Here are 4 challenges that all B2B marketers face, and how you can tackle them the right way: Aligning Marketing and Sales The buyer decision begins in…

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