B2B Event Marketing

6 Super Easy Tips to Optimise Your B2B Videos on YouTube – B2B Marketing Article

Right after Google, YouTube is the second largest search engine on the internet, despite also being a social media site. This means that the importance to build and promote an online video presence has gained more relevance over the past couple of years and will continue to do so. B2B companies are now seriously using videos as part of their overall marketing strategy and B2B events have been recording tons of video content at their events far longer BUT they…

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What to do if your event registrations become stagnant? 8 contingency actions you must take immediately – B2B Marketing Article

Your event has been launched, everyone is excited, you have received plenty of interest and registrations have started to come through. GREAT. BUT, at some point registrations slow down and suddenly 3 weeks have gone by and you have received NO registrations at all! You hit the PANIC button, and everyone gets concerned. What to do?

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Strategic Ideas on Attracting Visitors to Your Exhibition Stand – B2B Marketing Article

It is fair to say that LinkedIn Groups have lost steam and have become a junkyard of spam and can hardly be distinguished from the already crowded feed. BUT there is one group that is run properly, vetted well and always has a very good source of discussions for event professionals worldwide The Event Planning and Event Management Group. A recent discussion on the LinkedIn group got some momentum and I thought it would be worth sharing here. An event…

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A Detailed Guide on How to Launch a PPC Campaign For Your B2B Event – B2B Marketing Article

Launching a paid per click campaign is not as simple as paying an agency to do it or getting a member staff to simply spend a couple of hundred bucks on it and off they go. Before you launch a PPC campaign there are certain aspects that you need to cover, we split this into 4 key areas: Required PPC settings for your websites Required settings for your Landing Pages to guarantee PPC campaign success Required assets and materials before you launch…

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25+ Must Try Innovative Ideas on Promoting B2B Events Through Video – B2B Marketing Article

How do you promote your B2B event through video? I am talking about doing things beyond the usual boring panning of lanyards at the registration area, lots of people going through the doors, shaking hands, speakers on stage and packed rooms. My intention here is to offer some different perspectives and specific ideas that you can implement immediately. By the way, think about posting these videos on your website, twitter, social media, email messages with it and more importantly on…

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Generating “crap” leads? Getting real with B2B Event Lead Generation – B2B Marketing Article

B2B event lead generation is an essential component of event marketing. Many event business leaders and marketers allow their campaigns to be killed too early or dismiss future ones outright simply because “the leads the campaign is generating are crap”. The goal here is to explain that on any normal lead generation campaign, around 66% of the leads  generated will not be good or even relevant at all. So if only 33% of the total leads generated are good then you’re not…

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Why B2B event businesses and media organisations fail with HubSpot – B2B Marketing Article

It is a fact, there are event and media organisations that are having a difficult time with HubSpot and think that “HubSpot does not work, and that inbound marketing is a big scam”. After running more than 50 inbound and content marketing implementations in events and media, most of them with HubSpot, we have looked at a variety of factors as to why it works for some companies and not for others? These are the reasons WHY:

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