B2B email marketing

4 Things You Need to Know About B2B Email Marketing in 2020 – Marketing Article

By Lauren Dichter, Marketing Consultant at Heinz Marketing A few weeks ago, it was trendy to say the Coronavirus hysteria bubbling up here in the states was unfounded or an overreaction. As it turns out, it wasn’t. Now more than ever, if I know something to be true, I’m resolved to share those facts with people who don’t know any better at the time, even if the truths are hard to swallow or inconvenient. As silly as it sounds, the…

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A B2B Email Pre-Flight Checklist – B2B Marketing Article

Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. Part of that presentation was a “B2B Email Pre-Flight Checklist” – a list of questions an email marketer should ask, prior to pressing “send,” to ensure that a campaign aligns with current best practices and therefore stands the best chance of success. That list is reproduced below along with additional commentary: Is there an offer?  Is that offer…

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Email Bots: What They Are, Why They Matter, and How to Stop Them – B2B Marketing Article

Congratulations: your last email campaign generated a really high click-through rate.  Or did it? It’s an issue that B2B marketers are experiencing with increasing frequency: open rates and click-through rates that don’t quite match up, typically in the form of an abnormally high “click to open” (CTO) rate.  The culprit? Email bots. Acting as a spam filter, email bots prevent malicious emails from infiltrating mail servers by auto-clicking the links in incoming emails. The result is that marketers may see…

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Finding the Ideal B2B Tech Copywriter – B2B Marketing Article

Finding a qualified B2B tech copywriter can be a daunting task. Here are 7 essential traits to look for before you sign a contract … Good copy is an essential part of a B2B marketing plan. Research shows that 47% of B2B prospects read between three to five pieces of content before they speak with a sales rep. But many B2B marketing teams are small and don’t have the resources to produce tons of copy in-house. Working with a B2B…

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Finding the Ideal B2B Tech Copywriter – B2B Marketing Article

Finding a qualified B2B tech copywriter can be a daunting task. Here are 7 essential traits to look for before you sign a contract … Good copy is an essential part of a B2B marketing plan. Research shows that 47% of B2B prospects read between three to five pieces of content before they speak with a sales rep. But many B2B marketing teams are small and don’t have the resources to produce tons of copy in-house. Working with a B2B…

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B2B Email Marketing Best Practices – B2B Marketing Article

Email marketing generates massive amounts of revenue for B2B companies. In fact, targeted emails factor into 58% of all sales. Here are five best practices that will improve your open rates and boost your conversions – along with a FREE checklist of 25 Absolutely Essential Emails to Send. It seems that every week, we learn about a shiny, new way to engage B2B customers. However, there’s nothing quite as powerful (and affordable) as email marketing. In fact, 59% of B2B…

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B2B Email Marketing Best Practices – B2B Marketing Article

B2B Email Marketing Best Practices Email marketing generates massive amounts of revenue for B2B companies. In fact, targeted emails factor into 58% of all sales. Here are five best practices that will improve your open rates and boost your conversions – along with a FREE checklist of 25 Absolutely Essential Emails to Send. It seems that every week, we learn about a shiny, new way to engage B2B customers. However, there’s nothing quite as powerful (and affordable) as email marketing.…

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[Infographic] 119 Amazing Email Marketing Stats • Copywriter Toronto – B2B Marketing Article

Email is a major part of a savvy marketers’ strategy. According to McKinsey, email is 40 times more effective for acquiring new customers than Facebook or Twitter. Forrester also found that email marketing is the most effective tactic for lead nurturing among top B2B marketers. The folks over at websitebuilder.org have put together a great infographic with 119 email marketing statistics that offer insight into what works and what doesn’t. Check out 119 Facts You Don’t Know About Email Marketing…

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