B2B Demand Generation

The 3 Step B2B Marketing Exec’s Guide To Improving ROI and Slaying The CFO Dragon – B2B Marketing Article

Remember all of the books and articles that tell you how the Marketing Executive’s relationship with the CFO shouldn’t be contentious?  Remember how they tell you that telling a story about marketing strategy and painting a clear picture will help the CFO be patient and understanding? Remember how you followed that advice and got the hairs singed off of your ears when he bellowed his fiery disapproval at your ROI calculations and demanded more, now?  Seems as if we’re going…

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