B2B Demand Generation

The 3 Step B2B Marketing Exec’s Guide To Improving ROI and Slaying The CFO Dragon – B2B Marketing Article

Remember all of the books and articles that tell you how the Marketing Executive’s relationship with the CFO shouldn’t be contentious?  Remember how they tell you that telling a story about marketing strategy and painting a clear picture will help the CFO be patient and understanding? Remember how you followed that advice and got the hairs singed off of your ears when he bellowed his fiery disapproval at your ROI calculations and demanded more, now?  Seems as if we’re going…

Read More

B2B Mobile Marketing for Demand Generation? Yes! Examples and Quick Tips – Mobile Marketing Article

When you think of mobile marketing, visions of searches for store hours, maps and getting tips from Facebook friends about good restaurants probably come to mind – all consumer focused. But what about B2B marketing and mobile? Why mobile marketing for B2B demand generation:In many countries, including the U.S., more Google searches take place on mobile devices than on computers. (Google). That means B2B demand gen content must be mobile friendly.  Also, 52% of B2B customers are using smartphones to research products…

Read More