B2B Demand Generation

What is Sales and Marketing Alignment? And Why You Need it – B2B Marketing Article

What is Sales and Marketing Alignment? Sales and marketing alignment effectively means your teams are on the same page. When teams are aligned, everyone is holding up their end of the bargain — marketing is delivering high-quality leads, and sales is closing. Sales and marketing alignment allows your deal flow to work like a well-oiled machine. Without it, both teams, customers, and revenue suffers.  The Benefits of Alignment It comes at no surprise that alignment is important for success. Aligning…

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7 Reasons Your Inbound Marketing Content Isn’t Working – B2B Marketing Article

Great inbound marketing relies on content that has the ability to captivate its audience and keep them coming back for more. Therefore, at the heart of every great inbound marketing strategy is a wide range of expertly crafted articles, blogs, videos and research papers. When done right, inbound marketing content creation can help businesses expand their audience, strengthen brand affinity, and ultimately drive leads and sales. But often, marketers feel that their inbound marketing content isn’t working – not driving…

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How to Approach Demand Gen in Challenging Times – B2B Marketing Article

The US business climate is being shaken by events at home and abroad, and (as I write this) no-one knows with certainty – on top of the risk and strain caused by a global pandemic – whether an economic downturn is imminent, or how severe it might be, and for how long. Most B2B marketers we talk to are continuing to plan, develop and execute campaigns and other initatives, for the time being at least. Even then, we’re having many…

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How to Use Intent Signals: 4 B2B Marketing Tips – B2B Marketing Article

What if there was a way your sales team could be notified when an account was ready to be pitched your product or service? It sounds too good to be true, so it probably is…right? Not exactly. There are already B2B companies boosting their revenue with timely targeting. And it’s all thanks to intent signals. Wondering how it all works? Let’s take a closer look at what intent signals are. What Are Intent Signals? Intent signals, or intent data, are indicators…

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The 3 Step B2B Marketing Exec’s Guide To Improving ROI and Slaying The CFO Dragon – B2B Marketing Article

Remember all of the books and articles that tell you how the Marketing Executive’s relationship with the CFO shouldn’t be contentious?  Remember how they tell you that telling a story about marketing strategy and painting a clear picture will help the CFO be patient and understanding? Remember how you followed that advice and got the hairs singed off of your ears when he bellowed his fiery disapproval at your ROI calculations and demanded more, now?  Seems as if we’re going…

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B2B Mobile Marketing for Demand Generation? Yes! Examples and Quick Tips – Mobile Marketing Article

When you think of mobile marketing, visions of searches for store hours, maps and getting tips from Facebook friends about good restaurants probably come to mind – all consumer focused. But what about B2B marketing and mobile? Why mobile marketing for B2B demand generation:In many countries, including the U.S., more Google searches take place on mobile devices than on computers. (Google). That means B2B demand gen content must be mobile friendly.  Also, 52% of B2B customers are using smartphones to research products…

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