B2B Content marketing

4 Easy Ways to Improve Your B2B Content Marketing Right Now – B2B Marketing Article

Advertisement Content marketing isn’t just blog posts.  Though, you’d be forgiven if you thought that – lots of folks miss the nuances of the role.  Yes, it’s blog posts – but it’s also whitepapers, ebooks, case studies, email cadences, social posts, paid campaign messaging and technical know-how. It’s not about writing a bunch of articles haphazardly, publishing it and then just hoping something sticks – it’s about writing content that inspires the reader to engage with your business. It’s writing…

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Why Marketers Should Experiment, Embrace Diverse Content Types – B2B Marketing Article

Why Marketers Should Experiment, Embrace Diverse Content Types | PureB2B We use cookies to offer you a better browsing experience, analyze site traffic, personalize content, and serve targeted advertisements. Read about how we use cookies and how you can control them by clicking here: Privacy Policy Accept Cookies This is only a snippet of a B2B Marketing Article written by Denise Dubie Source link

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You’re Looking at the Marketing Funnel the Wrong Way. Here’s Why… – B2B Marketing Article

You’d be hard pushed to find a marketer who doesn’t use a marketing funnel somewhere in their marketing strategy. Our relationship with funnels goes way back… However, how accurate is our understanding of the funnel model? This article points out the fundamental flaw of looking at the marketing funnel the wrong way. Read on to discover how you can adopt the right perspective and in turn build better demand generation programs built on insight and accurate audience data. Reading time:…

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The Ultimate Guide for Marketers – B2B Marketing Article

At the bottom of the content marketing funnel, things are getting serious. You’re in the final stretch of the buyer’s journey and you’re ready to pop the question. But, before you can ride off into the sunset sales agreement in hand, you have one last grand gesture left. Your prospect is ready to settle down and commit to a product or service, your last job is to make sure they’re ready to choose you when they make their purchase decision.…

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Content Gating Strategy for B2B Marketers – B2B Marketing Article

Is Content Gating a Smart Strategy for B2B? In B2B demand generation, content gating is a highly popular strategy for capturing leads. According to Jeff Zabin of Starfleet Media, over 80% of B2B content is gated, requiring either form-filling (i.e. providing personal information) or registration to access. Done well, content gating can generate a reliable source of quality leads for your pipeline. Done poorly – like gating too much of your content, or gating content too early – will reduce…

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Finding the Ideal B2B Tech Copywriter – B2B Marketing Article

Finding a qualified B2B tech copywriter can be a daunting task. Here are 7 essential traits to look for before you sign a contract … Good copy is an essential part of a B2B marketing plan. Research shows that 47% of B2B prospects read between three to five pieces of content before they speak with a sales rep. But many B2B marketing teams are small and don’t have the resources to produce tons of copy in-house. Working with a B2B…

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B2B Email Marketing Best Practices – B2B Marketing Article

Email marketing generates massive amounts of revenue for B2B companies. In fact, targeted emails factor into 58% of all sales. Here are five best practices that will improve your open rates and boost your conversions – along with a FREE checklist of 25 Absolutely Essential Emails to Send. It seems that every week, we learn about a shiny, new way to engage B2B customers. However, there’s nothing quite as powerful (and affordable) as email marketing. In fact, 59% of B2B…

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21 Ways to Find Out What B2B Buyers Want • Copywriter Toronto – B2B Marketing Article

It’s challenging to create content that motivates B2B buyers to respond. Here are 21 ways to get to know your customers, so you can create content that engages them and brings you results.  As a B2B marketer, you know that good content boosts customer engagement and increases sales. In fact, more than 85% of top-performing marketers make content an integral part of their marketing strategy.  But creating engaging content isn’t always easy. One of the biggest content marketing challenges is relevancy.…

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