B2B Content marketing

B2B content marketing decoded, top marketing technologies, and AI spotlight – Mobile Marketing Article

30-second summary: Content marketing has the key to a lot of opportunities, NetLine Corporation analysed their first-party data sources and the outcomes strongly support this statement 76% of marketers saw webinars as a good source to drive more leads Ebooks, whitepapers, and guides topped the content demand list, but there’s a twist Who’s most likely to demand more content? C-Suite executives vs Senior VPs The magic time window to reach a CEO was… read on to find out “Content &…

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7 Reasons Your Inbound Marketing Content Isn’t Working – B2B Marketing Article

Great inbound marketing relies on content that has the ability to captivate its audience and keep them coming back for more. Therefore, at the heart of every great inbound marketing strategy is a wide range of expertly crafted articles, blogs, videos and research papers. When done right, inbound marketing content creation can help businesses expand their audience, strengthen brand affinity, and ultimately drive leads and sales. But often, marketers feel that their inbound marketing content isn’t working – not driving…

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Content Syndication and Guest Blogging to Boost Your Business – B2B Marketing Article

Content Syndication and Guest Blogging to Boost Your Business | PureB2B We use cookies to offer you a better browsing experience, analyze site traffic, personalize content, and serve targeted advertisements. Read about how we use cookies and how you can control them by clicking here: Privacy Policy Accept Cookies This is only a snippet of a B2B Marketing Article written by Meghan Huston Source link

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Landing Page Optimization: 11 questions to ask about your landing pages to increase conversion – Marketing Article

We frequently receive questions from our email subscribers asking marketing advice. Instead of hiding those answers in a one-to-one email communication, we occasionally publish edited excerpts of some of these conversations here on the MarketingSherpa blog so they can help other readers as well. If you have any questions, let us know. While most of those questions are to a general MarketingSherpa customer service inbox, this email was sent directly to Flint McGlaughlin, Managing Director and CEO, MECLABS Institute (parent…

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How B2B Blogging Helps Drive Marketing Objectives – B2B Marketing Article

There are countless bad reasons for your B2B company to blog: To create a way to cram as many keywords as possible into posts in a poor attempt at SEO To have a space to wax poetically about topics that are only relevant to internal team members To give your CEO a place to share conspiracy theories Just because everyone else is doing it The best reason for blogging is when it can support your company’s public relations and marketing…

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Marketing Resolutions You Can Actually Keep – B2B Marketing Article

By now, most of our personal 2020 New Year’s resolutions have failed miserably. Perhaps you haven’t set foot in the gym since you joined in early January. Or maybe that vow to eat less sugar died in a blaze of “buy one, get two free” Ben & Jerry’s-fueled glory. Whatever the setback, personal disappointments don’t have to dissuade us from committing to professional improvement this year ― but maybe this time, let’s set goals we know we can accomplish. Here…

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Teams and skills required to build a content marketing framework – B2B Marketing Article

Building an online community with the help of your content is a great strategy and it’s one that absolutely works! But there are various things to consider in making the most of your content – at the most basic level you need to PLAN and know what to do with it. Sounds simple right, but often content can become your master without you even realising it has taken control! This blog will help you take back and keep control with…

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6 Super Easy Tips to Optimise Your B2B Videos on YouTube – B2B Marketing Article

Right after Google, YouTube is the second largest search engine on the internet, despite also being a social media site. This means that the importance to build and promote an online video presence has gained more relevance over the past couple of years and will continue to do so. B2B companies are now seriously using videos as part of their overall marketing strategy and B2B events have been recording tons of video content at their events far longer BUT they…

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Marketing’s role in driving digitalisation – B2B Marketing Article

Marketing’s role in driving digitalisation Digitalisation is far from a new topic. The adoption of digital practices across all business channels has been happening for a while. As marketers, our focus has been to effectively leverage digital platforms for lead generation, lead nurture, brand awareness and other key initiatives. But what does the bigger picture look like? Taking a quick step back, it’s important to remember one of the key reasons why digital has become so important – our customers.…

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How is the B2B buyer evolving? – B2B Marketing Article

The way budgets are spent in B2B marketing departments has evolved in the last decade, due entirely to the change in channels available to marketers, and the buyers they are trying to capture. Rewind 10 years and you’d see B2B marketing budgets being spent on events and meetings – fill the top of the funnel and then let the sales team walk that lead all the way through the process until contracts are signed. And while events are still a…

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