B2B Content marketing

Marketing’s role in driving digitalisation – B2B Marketing Article

Marketing’s role in driving digitalisation Digitalisation is far from a new topic. The adoption of digital practices across all business channels has been happening for a while. As marketers, our focus has been to effectively leverage digital platforms for lead generation, lead nurture, brand awareness and other key initiatives. But what does the bigger picture look like? Taking a quick step back, it’s important to remember one of the key reasons why digital has become so important – our customers.…

Read More

How is the B2B buyer evolving? – B2B Marketing Article

The way budgets are spent in B2B marketing departments has evolved in the last decade, due entirely to the change in channels available to marketers, and the buyers they are trying to capture. Rewind 10 years and you’d see B2B marketing budgets being spent on events and meetings – fill the top of the funnel and then let the sales team walk that lead all the way through the process until contracts are signed. And while events are still a…

Read More

4 Easy Ways to Improve Your B2B Content Marketing Right Now – B2B Marketing Article

Advertisement Content marketing isn’t just blog posts.  Though, you’d be forgiven if you thought that – lots of folks miss the nuances of the role.  Yes, it’s blog posts – but it’s also whitepapers, ebooks, case studies, email cadences, social posts, paid campaign messaging and technical know-how. It’s not about writing a bunch of articles haphazardly, publishing it and then just hoping something sticks – it’s about writing content that inspires the reader to engage with your business. It’s writing…

Read More

Why Marketers Should Experiment, Embrace Diverse Content Types – B2B Marketing Article

Why Marketers Should Experiment, Embrace Diverse Content Types | PureB2B We use cookies to offer you a better browsing experience, analyze site traffic, personalize content, and serve targeted advertisements. Read about how we use cookies and how you can control them by clicking here: Privacy Policy Accept Cookies This is only a snippet of a B2B Marketing Article written by Denise Dubie Source link

Read More

You’re Looking at the Marketing Funnel the Wrong Way. Here’s Why… – B2B Marketing Article

You’d be hard pushed to find a marketer who doesn’t use a marketing funnel somewhere in their marketing strategy. Our relationship with funnels goes way back… However, how accurate is our understanding of the funnel model? This article points out the fundamental flaw of looking at the marketing funnel the wrong way. Read on to discover how you can adopt the right perspective and in turn build better demand generation programs built on insight and accurate audience data. Reading time:…

Read More

The Ultimate Guide for Marketers – B2B Marketing Article

At the bottom of the content marketing funnel, things are getting serious. You’re in the final stretch of the buyer’s journey and you’re ready to pop the question. But, before you can ride off into the sunset sales agreement in hand, you have one last grand gesture left. Your prospect is ready to settle down and commit to a product or service, your last job is to make sure they’re ready to choose you when they make their purchase decision.…

Read More

Generating “crap” leads? Getting real with B2B Event Lead Generation – B2B Marketing Article

B2B event lead generation is an essential component of event marketing. Many event business leaders and marketers allow their campaigns to be killed too early or dismiss future ones outright simply because “the leads the campaign is generating are crap”. The goal here is to explain that on any normal lead generation campaign, around 66% of the leads  generated will not be good or even relevant at all. So if only 33% of the total leads generated are good then you’re not…

Read More

Content Gating Strategy for B2B Marketers – B2B Marketing Article

Is Content Gating a Smart Strategy for B2B? In B2B demand generation, content gating is a highly popular strategy for capturing leads. According to Jeff Zabin of Starfleet Media, over 80% of B2B content is gated, requiring either form-filling (i.e. providing personal information) or registration to access. Done well, content gating can generate a reliable source of quality leads for your pipeline. Done poorly – like gating too much of your content, or gating content too early – will reduce…

Read More