B2B Content marketing

You’re Looking at the Marketing Funnel the Wrong Way. Here’s Why… – B2B Marketing Article

You’d be hard pushed to find a marketer who doesn’t use a marketing funnel somewhere in their marketing strategy. Our relationship with funnels goes way back… However, how accurate is our understanding of the funnel model? This article points out the fundamental flaw of looking at the marketing funnel the wrong way. Read on to discover how you can adopt the right perspective and in turn build better demand generation programs built on insight and accurate audience data. Reading time:…

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The Ultimate Guide for Marketers – B2B Marketing Article

At the bottom of the content marketing funnel, things are getting serious. You’re in the final stretch of the buyer’s journey and you’re ready to pop the question. But, before you can ride off into the sunset sales agreement in hand, you have one last grand gesture left. Your prospect is ready to settle down and commit to a product or service, your last job is to make sure they’re ready to choose you when they make their purchase decision.…

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Content Gating Strategy for B2B Marketers – B2B Marketing Article

Is Content Gating a Smart Strategy for B2B? In B2B demand generation, content gating is a highly popular strategy for capturing leads. According to Jeff Zabin of Starfleet Media, over 80% of B2B content is gated, requiring either form-filling (i.e. providing personal information) or registration to access. Done well, content gating can generate a reliable source of quality leads for your pipeline. Done poorly – like gating too much of your content, or gating content too early – will reduce…

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Finding the Ideal B2B Tech Copywriter – B2B Marketing Article

Finding a qualified B2B tech copywriter can be a daunting task. Here are 7 essential traits to look for before you sign a contract … Good copy is an essential part of a B2B marketing plan. Research shows that 47% of B2B prospects read between three to five pieces of content before they speak with a sales rep. But many B2B marketing teams are small and don’t have the resources to produce tons of copy in-house. Working with a B2B…

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B2B Email Marketing Best Practices – B2B Marketing Article

Email marketing generates massive amounts of revenue for B2B companies. In fact, targeted emails factor into 58% of all sales. Here are five best practices that will improve your open rates and boost your conversions – along with a FREE checklist of 25 Absolutely Essential Emails to Send. It seems that every week, we learn about a shiny, new way to engage B2B customers. However, there’s nothing quite as powerful (and affordable) as email marketing. In fact, 59% of B2B…

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B2B Marketing Content Needs Creative Ideas and Execution for the Best Punch! – B2B Marketing Article

The purpose of this post isn’t to argue that B2B marketing requires outstanding content. I believe that any B2B marketing professional still doubting that is probably not open to the points I want to make… What I want you to think more about is why and how to add more creativity into your content development. Since I speak as a senior creative director, you may be surprised at how broadly I apply the word ‘creative’ to B2B marketing. I think every…

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