As a tech marketer, you’ve likely heard the joke that B2B stands for “boring-to-boring.” Here’s how to create a compelling brand voice that helps you avoid this trap, stand out from your competition, and engage customers. Many B2B companies sound the same. They talk about their features … not their benefits. They use corporate jargon … not language that resonates with customers. They speak to “users” … not to humans. All of this adds up to a boring, corporate voice…