b2b blogging

How B2B Blogging Helps Drive Marketing Objectives – B2B Marketing Article

There are countless bad reasons for your B2B company to blog: To create a way to cram as many keywords as possible into posts in a poor attempt at SEO To have a space to wax poetically about topics that are only relevant to internal team members To give your CEO a place to share conspiracy theories Just because everyone else is doing it The best reason for blogging is when it can support your company’s public relations and marketing…

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Finding the Ideal B2B Tech Copywriter – B2B Marketing Article

Finding a qualified B2B tech copywriter can be a daunting task. Here are 7 essential traits to look for before you sign a contract … Good copy is an essential part of a B2B marketing plan. Research shows that 47% of B2B prospects read between three to five pieces of content before they speak with a sales rep. But many B2B marketing teams are small and don’t have the resources to produce tons of copy in-house. Working with a B2B…

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Finding the Ideal B2B Tech Copywriter – B2B Marketing Article

Finding a qualified B2B tech copywriter can be a daunting task. Here are 7 essential traits to look for before you sign a contract … Good copy is an essential part of a B2B marketing plan. Research shows that 47% of B2B prospects read between three to five pieces of content before they speak with a sales rep. But many B2B marketing teams are small and don’t have the resources to produce tons of copy in-house. Working with a B2B…

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