Home >> Email marketing >> 3 easy steps to your first email drip campaign (that sells on autopilot) Email drip campaigns are good for small business. In fact, automated email series get 80 percent higher open rates and triple the clickthroughs of single emails, and they generate 80 percent more sales at 33 percent less cost. Despite such convincing statistics, many small businesses do not engage in email automation. The concept of email drip campaigns can seem overwhelming to novice…